Marketing Manager for Consumer Insights

Vor 5 Tagen


Vevey, Waadt, Schweiz Nespresso HQ Vollzeit

Company Overview

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Nespresso, the world's largest food and beverage company, is a leader in the industry with 92.6 billion Swiss Francs in sales. Present in 187 countries, it has 403 factories and employs 291,000 people committed to enhancing quality of life and contributing to a healthier future.

The company offers a wide portfolio of products and services for people and their pets throughout their lives, with over 2,000 brands ranging from global icons like Nescafé or Nespresso to local favorites. Its performance is driven by its Nutrition, Health and Wellness strategy.

Job Description

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As a Consumer and Market Insights Manager, you will lead consumer learnings for innovation projects at Nespresso HQ. This includes overseeing projects related to coffee, machine development, and exploring new territories in both B2C and B2B markets.

Your role will be crucial in ensuring that impactful innovations are delivered to consumers, focusing on highly desirable, differentiated, and viable propositions.

A Day in the Life

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  • Be a strategic partner for innovation product marketing and R&D teams, bringing consumer insights into the innovation journey and ensuring their implementation and visibility across cross-functional teams.
  • Lead the annual Nespresso HQ innovation program, identifying growth opportunity spaces, running ideation workshops, and systematically testing high potential ideas.
  • Develop and drive consumer, market, and brand understanding for mid-long term innovation, identifying knowledge gaps and leading new research initiatives.
  • Translate business questions into research plans, brief external agencies, and develop research projects that address identified business needs.
  • Challenge pre-conceived ideas from innovation product marketing and R&D teams, leveraging past research insights to understand and meet consumer wants and needs.
  • Monitor fieldwork and data analysis processes, maintaining high quality and research standards.
  • Communicate research results through compelling narratives that advise and impact decisions at all levels.


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