Chief Marketing Officer

Vor 6 Tagen

Hünenberg ZG, Zug, Schweiz ODLO International AG Vollzeit
About the Role

As a key member of the ODLO International AG team, you will be responsible for developing and executing the company's brand vision and strategic business plan across all markets, sales channels, and categories. This will involve maximizing brand equity and sales through integrated marketing executions.

Key Responsibilities
  • Develop and execute the ODLO brand vision and strategic business plan into integrated marketing executions across all markets, sales channels, and categories.
  • Influence and align product, marketing, and channels by championing the consumer and brand.
  • Ensure the marketing team is set up to develop and deliver accordingly by activating chosen communication channels with impactful brand/product messages to connect and engage with retailers and consumers.
  • Be overall responsible for Marketing across ODLO, directly managing Creative, Retail Marketing, Digital/Social Marketing, PR, as well as Sports Marketing & Brand Partnerships.
  • Responsible for the entire marketing value chain, from seasonal planning, sell-in to sell-out, with a mindset of maximizing business impact.
  • Guide the global creative development and implementation of the brand tone, look, and voice.
  • Make educated choices and set priorities for how to market the brand across chosen marketing channels in accordance with the overall business plan.
  • Be the voice of our consumer and guardian of brand positioning, with product, sales, and marketing.
  • Drive the translation of seasonal brand priorities and product concepts into global Go-To-Market and seasonal processes in collaboration with Sales, Category, and Sales teams, from defined global brand priorities to aligned omnichannel calendars and market activation plans.
  • Lead and mentor a team of marketing professionals, providing guidance, feedback, and support to drive excellence in marketing execution.
  • Act as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.
  • Own and manage marketing budget, working cross-functionally with sales channel leads to improve marketing effectiveness.
Requirements
  • 6+ years of experience in senior brand marketing/communications leadership role.
  • Passion for developing desirable, distinctive brands and how to bring this to life across all channels, in a seamless way.
  • Strong strategic thinking and planning skills combined with a superior 'get things done' attitude.
  • Ability to mobilize enthusiasm and resources in a matrix organization through interpersonal capabilities and communication skills.
  • Strong commercial acumen and result/KPI-oriented.
  • Ability to be entrepreneurial and opportunistic yet work in a structured way.
  • Ability to lead and manage a team.
What We Offer
  • Exciting tasks with lots of personal responsibility and personal scope in the dynamic world of sports.
  • Traditional brand with open idea management and a pronounced social and environmental awareness.
  • Flat hierarchy with open communication and an uncomplicated, interactive, and positive working atmosphere.
  • Sporty environment with flexibility to integrate sport into your working routine, free use of the internal fitness center, and various employee events.
  • Generous discounts on ODLO products and group brands.

We are looking for a motivated and curious individual to join our dynamic team. If you are passionate about developing desirable brands and have a strong strategic mindset, we encourage you to apply.

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