Marketing Activations Lead

Vor 4 Tagen


Wetzikon ZH, Zürich, Schweiz Sauber Motorsport AG Vollzeit

About Sauber Motorsport AG

Job Summary

This role involves developing and executing global brand activation campaigns to drive engagement for the Audi F1 Project.

Main Responsibilities
  • Develop and execute brand activation campaigns at F1 race events, partner activations, and campaigns to enhance audience engagement.
  • Manage fan engagement initiatives, including hospitality, on-site experiences, and digital interactions.
  • Oversee sponsorship and partner activations, ensuring strong brand alignment and impactful storytelling.
  • Collaborate with internal teams and agencies to deliver creative and innovative brand experiences.
  • Analyze activation performance and optimize future campaigns based on insights and audience data.
  • Support the Commercial team with strategic planning and execution of global partner campaigns.
  • Work closely with the content and social media team to amplify activation efforts.
  • Develop playbooks and guidelines for consistent brand activation across regions.
  • Coordinate event logistics and production for Audi F1 marketing initiatives.

Key Requirements

  • 5+ years of experience in brand activation, event marketing, or sponsorship management for sports, automotive, or premium brands.
  • Proven track record in delivering high-impact fan and partner activations in a global environment.
  • Experience working with external agencies, partners, and rights holders to develop standout activations.
  • Deep understanding of F1, motorsport culture, and premium brand positioning.
  • Strong analytical mindset to measure campaign success and optimize activations.
  • Ability to thrive in a fast-paced, high-performance environment.
  • Strong project management skills with the ability to handle multiple activations simultaneously.
  • Proficiency in standard office software, CRM tools, and digital engagement platforms.
  • Familiarity with digital marketing and social media amplification strategies for event activations.


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