Marketing Activations Lead
Vor 4 Tagen
About Sauber Motorsport AG
Job SummaryThis role involves developing and executing global brand activation campaigns to drive engagement for the Audi F1 Project.
Main Responsibilities- Develop and execute brand activation campaigns at F1 race events, partner activations, and campaigns to enhance audience engagement.
- Manage fan engagement initiatives, including hospitality, on-site experiences, and digital interactions.
- Oversee sponsorship and partner activations, ensuring strong brand alignment and impactful storytelling.
- Collaborate with internal teams and agencies to deliver creative and innovative brand experiences.
- Analyze activation performance and optimize future campaigns based on insights and audience data.
- Support the Commercial team with strategic planning and execution of global partner campaigns.
- Work closely with the content and social media team to amplify activation efforts.
- Develop playbooks and guidelines for consistent brand activation across regions.
- Coordinate event logistics and production for Audi F1 marketing initiatives.
Key Requirements
- 5+ years of experience in brand activation, event marketing, or sponsorship management for sports, automotive, or premium brands.
- Proven track record in delivering high-impact fan and partner activations in a global environment.
- Experience working with external agencies, partners, and rights holders to develop standout activations.
- Deep understanding of F1, motorsport culture, and premium brand positioning.
- Strong analytical mindset to measure campaign success and optimize activations.
- Ability to thrive in a fast-paced, high-performance environment.
- Strong project management skills with the ability to handle multiple activations simultaneously.
- Proficiency in standard office software, CRM tools, and digital engagement platforms.
- Familiarity with digital marketing and social media amplification strategies for event activations.
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