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Lead Generation Strategist

vor 1 Woche

Genf, Genf, Schweiz Caterpillar Vollzeit

Job Summary:

The Digital Business Analyst position in our Lead Management Product Team requires a strong analytical mind and excellent communication skills. As a key player, you'll connect business and analytics, leveraging datasets to develop and sustain services leads. Your expertise will help drive process improvement and automation of lead generation applications.

Responsibilities:

  • Gather and implement business requirements for leads development
  • Analyze feedback information to improve lead quality
  • Provide business recommendations to internal partners based on quantitative and qualitative data
  • Enhance and develop specific datasets based on opportunities
  • Coordinate with Data & BI Team
  • Provide user data support and training

Requirements:

  • Master or Bachelor degree in Finance, Accounting, Data Science, Engineering, Business administration, Economics, Marketing, or Law
  • Strong SQL/Data Manipulation Knowledge; ability to create meaningful visualization
  • Knowledge of business analysis; ability to recommend solutions that deliver value to stakeholders
  • Excellent analytical skills: ability to interpret data to solve business issues & vulgarize results for a large and diverse audience; Effective Communications
  • Decision Making and Critical Thinking skills
  • Basic programming skills in any language

About Caterpillar:

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Our innovative products and services help customers build a better, more sustainable world. Join us and contribute to shaping the future