Director of Omnichannel Marketing Strategy

Vor 4 Tagen

Zuchwil, Solothurn, Schweiz Johnson & Johnson Vollzeit
Job Title: Director of Omnichannel Marketing Strategy

Johnson & Johnson is seeking a highly skilled Director of Omnichannel Marketing Strategy to lead our regional strategy forward, built upon the pillars of people, process, and technology, so that MD EMEA can deliver personalized omnichannel customer engagement.

Key Responsibilities:
  • Accelerate the transition toward omnichannel and customer engagement marketing with the aim to increase retention and drive incremental business in close partnership with cross-functional teams.
  • Lead integrated marketing strategy and activity through the company's owned channels, which include web, mobile app, email, e-detailing, congress, e-commerce as well as third-party channels.
  • Shape and execute a strategic roadmap for JJMD-owned channel capability needs. Drive prioritization, resource planning, budget/business planning requirements in close collaboration with CommEx and Franchise Marketing.
  • Develop and embed strong and future-proof core capabilities (platforms, process, skills, working models) for our regional and country organizations.
  • Collaborate with global and regional partners to drive digital excellence, governance, efficiencies, and prioritized planning for adaptation at the regional/local level in alignment with the global and regional strategy.
  • Connect with country Omnichannel Marketing managers to drive consistencies in approach across the region.
  • Drive effective collaboration with internal teams to ensure processes, pilots, and customer needs are met across owned channels.
  • Manage results against key customer experience KPIs and act on them as opportunities arise.
  • Partner with cross-functional teams to empower them to design and deliver campaigns in agile, rapid campaign cycles.
  • Lead and develop Campaign frameworks, toolkits, and ways of working between Global, Regional, and Country teams.
  • Understand and evaluate innovative marketing tech that enables campaign strategies to be done in an efficient way. Lead development of external strategic partnerships critical to achieve our goals by identifying pilots to learn quickly and scale across the region.
  • Lead workshops to train brand marketers, creative agencies, and other stakeholders on omnichannel marketing strategy and best practice. Empower team to create playbooks and other supporting documentation required to define engagement framework.
  • Shape country approach on how to accelerate omnichannel engagement strategies – be seen as subject matter expert in omnichannel marketing to provide key insights and learnings back to senior leaders to influence overall customer engagement strategy.
  • Partner with data/analytics, IT, and EMEA and local brand teams to build our digital and data analytics capabilities to measure and track the effectiveness of campaigns.
  • Build and leverage network both internally within MD EMEA and outside of MD EMEA to keep abreast of industry trends and best practice.
  • Develop programs that are aimed to share learnings and experiences of our omnichannel journey with the wider organization, including supporting functions like regulatory, medical affairs, communications, and legal.
  • Develop business cases to secure funding and deliver competitive and sustainable programs.
Requirements:
  • Expert-level marketing know-how, including digital marketing.
  • Minimum of 10 years' experience in marketing. Healthcare experience preferred.
  • High proficiency level in English. Additional languages preferred.
  • A minimum of a bachelor's degree is required. A Master's degree is strongly preferred.
  • Minimum 5-7 years of digital experience related to commercial and customer experience activities, including implementing and scaling digital solutions.
  • Experience in driving digital change management in large organizations with senior-facing responsibilities, in medical devices or other industries.
  • Demonstrated business impact of multichannel initiatives, through organizational metrics, revenue, profit, or efficiency initiatives.
  • Deep understanding of the integrated marketing experience and the role digital plays in the marketing mix required.
  • Comprehensive understanding of the digital ecosystem and how web/mobile/social/search & e-commerce channels work together to optimize behavior, acquisition, and sales.
  • Familiarity with segmentation, analytics, and direct experience with web measurement/analytics is preferred.
  • A passion for understanding customers and keeping current with media and technology trends; exceptional customer insight skills and the ability to translate those insights into business ideas is required.
  • Solid understanding of the digital landscape, development processes, and methodologies, demonstrated innovative mindset.
  • Experience working with agile/scrum development methodologies preferred.
  • The ability to work effectively with many different stakeholders/teams both virtually and face-to-face across countries in a matrix environment.
  • Proven ability to influence effectively at senior levels.
  • Strong interpersonal and communication skills.
  • Expert collaboration and coordination skills.
  • Strong problem-solving ability.
  • Ability to deal with ambiguous and complex situations.
  • Strong project planning and implementation skills with demonstrated ability to manage multiple complex and high-priority projects.
  • Robust people management experience.
  • Able to clearly articulate and present strategies, recommendations, and results to team members and management.
  • Able to be a team player and individual contributor, and eager to work in a hands-on capacity with creative people.
  • Able to collaborate successfully and form relationships with internal teams, suppliers, and external partners.
  • Able to influence multiple stakeholders across multiple disciplines, geographies, and organizational levels.
  • Exceptional writing, communication, presentation, and influence skills.
  • The role could require up to 20% travel.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.

Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

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