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Product Management Specialist
vor 2 Wochen
Company Overview:
At MacGregor Black, we're on a mission to revolutionize the toy and cosmetics industry with innovative products and exceptional customer experiences. Our vision is to become one of Germany's fastest-growing companies, driven by a talented team of professionals who share our passion for excellence.
Job Description:
Cosmetics Category ManagerWe're seeking an experienced Category Manager to join our dynamic team As a key member of our product management department, you will play a crucial role in shaping category strategies for cosmetics, focusing on market research, product assortment, and trade marketing efforts.
In this role, you will work closely with product managers to ensure your category aligns with market trends, consumer demand, and customer needs. You'll also collaborate with marketing teams to develop impactful POS marketing campaigns to drive sales and brand visibility at retail locations.
Your Key Responsibilities will include:
- Developing and executing category strategies for cosmetics, ensuring a diverse and compelling product assortment based on market insights and consumer demand.
- Conducting market research and analysing trends, customer preferences, and competitor activities to guide category growth and product assortment decisions.
- Collaborating with product managers to align market research with product development efforts, ensuring products meet consumer needs.
- Working with the marketing team to create and implement trade marketing strategies and POS campaigns that drive sales and visibility at retail locations.
- Partnering with key customers to understand their marketing and sales objectives, tailoring POS campaigns to their needs and ensuring strong, mutually beneficial relationships.
- Utilising digital tools and influencer marketing to enhance brand visibility and engagement within the assigned category.
- Providing ongoing insights to inform future product assortments, marketing strategies, and promotional activities.
