Marketing Performance Expert

Vor 2 Tagen


Genf, Genf, Schweiz Fonds des Nations Unies pour l'enfance (UNICEF) Vollzeit

Job Description

As a Marketing Performance Expert, you will be responsible for advising on Paid Media Campaigns to achieve business goals across 12 global markets. You will work closely with the Digital Fundraising team to develop and implement a comprehensive Media Plan based on historical Insights. Additionally, you will create detailed Audit Reports and recommend innovative AB tests to enhance campaign performance.


Key Responsibilities

  • Develop and execute a strategic approach to Paid Media Campaigns
  • Collaborate with the Digital Fundraising team to develop and implement a Media Plan
  • Create detailed reports on channel performance and provide actionable recommendations
  • Design and implement innovative AB tests to enhance campaign performance
  • Manage the launch and optimization of Paid Media Campaigns to achieve business objectives across 12 global virtual hub markets


Requirements

  • Bachelor's degree in Marketing, Computer Science, Engineering, Technology, Digital Media, or related fields
  • At least 5 years of experience in Paid Media Performance Marketing, Digital Fundraising, or Digital Marketing
  • Proven track record in Paid Social (Meta) and Paid Search (Google) campaign execution, performance optimization, ad account management, and campaign delivery
  • Familiarity with Google Analytics 4, DV 360, and CM 360
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