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Digital Marketing Strategist
vor 1 Monat
About fifty-five: A New Kind of Data Company
fifty-five is a forward-thinking data company that empowers brands to transform their marketing operations through innovative consultancy and technology services. As the strategic data pillar of The Brandtech Group, we offer a comprehensive range of services that combine strategy consulting, cloud services, media consulting, and customer experience.
We are a team of over 400 digital experts who work together in close collaboration to provide senior-level marketing consultancy and technical support to our clients across various industries worldwide. Our goal is to help organizations become truly omnichannel entities that effectively manage their digital ecosystems and leverage synergies with the physical world.
Headquartered in Paris, we operate across three time zones from our ten offices located in key cities around the globe. fifty-five prioritizes the well-being of its employees, which has enabled us to be included in the Best Workplaces France ranking in 2018.
About the Role
This internship offers you the opportunity to participate in delivering fifty-five's data-led projects to multiple clients as a Digital Analytics Consultant Intern within the Geneva consulting team. You will gain exposure to missions relating to data collection, customer acquisition, onsite conversion optimization, media-mix optimization, and digital business consulting.
Under the guidance of senior consultants, you will follow a structured approach to issue step-by-step deliverables required for successful project delivery. You will ensure the integrity of analytics data and its analysis and interpretation while working closely with your team and client.
You will be responsible for creating high-quality outputs delivered to the client and monitoring their operational and technical implementation when necessary. Based on your strong understanding of our projects and client needs, you will collaborate with all our teams to develop fifty-five's offer in terms of marketing and technical and operational delivery.
During your six-month internship, you will contribute to promoting a customer-centric vision of digital marketing based on systematic and methodical use of data to support decisions. You will work across multiple industries, including luxury, FMCG, sport, and beauty.
We place a strong emphasis on technical training and consulting skills development. During your internship, you will attend new joiner induction week in Paris and receive on-the-job training while working on multiple client engagements across diverse sectors.
Responsibilities:
- Participate in delivering projects related to monitoring client digital activity based on key performance indicators (reporting), onsite conversion optimization through data analysis and webtesting, online media buy optimization, and CRM.
- Analyze data and structure relevant information for the client's benefit, consistent with business indicators specific to their industry (e.g., mobile operators, retail, travel, etc.).
- Develop operational expertise on both conversion and online media-buy topics.
- Meet clients' needs and pay strong attention to the quality of all deliverables.
- Occasional travel may be possible within Switzerland or abroad (including Paris).
Career Opportunities
At the conclusion of your internship, according to internal needs, we offer the opportunity to join the firm in a full-time capacity as a Digital Analytics Consultant.
Requirements
Must have:
- You are currently studying for a Master's degree at a business/engineering school or equivalent diploma and looking for a six-month internship (end-of-studies internship preferred).
- Good business and market understanding.
- Good knowledge of Microsoft Word, Excel, PowerPoint, and Google Docs.
- Strong analytical skills.
- Strong interest in new technologies and the digital industry.
- Versatile and adaptable.
- Good interpersonal skills and excellent oral and written communication skills.
- Keen to develop both business and technical skills.
- Motivated, energetic person keen to learn.
- Good team spirit.
- Fluent in French (C2) & English (C1) and excellent communication, oral and written.
Nice to Have
- Previous experience in digital marketing, consulting firms, marketing, or business intelligence software, or media agencies.
- You have already worked on web analysis and/or media tools.
- Some knowledge of the main online acquisition channels: SEO, SEM, bid management, display, programmatic, affiliates, email, and social media.
- Client-facing skills.
Salary Estimate: €20-25 per hour (approximate), depending on location and level of experience.
