Account-based Marketing Manager, Customer Growth

vor 4 Wochen

Lausanne, Waadt, Schweiz Nexthink Vollzeit
Job Description

Nexthink is seeking a seasoned Account-Based Marketing Manager, Customer Growth to drive customer expansion and growth through strategic marketing initiatives. In this role, you will leverage your expertise in deploying 1:1 and 1:few marketing strategies to engage new personas and generate cross-sell opportunities within key customer accounts.

The ideal candidate will have a proven track record in coordinating with sales and customer success teams to analyze customer data and uncover cross-sell opportunities. You will formulate strategic cross-sell plans and offerings based on specific account needs and determine the quickest route to introduction.

Key Responsibilities:

  • Account Planning: Collaborate with sales and customer success teams to analyze customer data and uncover cross-sell opportunities.
  • Campaign Execution: Design and manage personalized marketing campaigns that leverage various channels to engage targeted accounts effectively.
  • Persona Development: Define key cross-sell personas, understand their needs and pain points, and determine how Nexthink solutions can address them.
  • Performance Tracking: Monitor, analyze, and report on the effectiveness of customer ABM initiatives, using data to optimize future campaigns and strategies.

Qualifications:

  • 7+ years of Field Marketing, ABM, and/or campaign/program marketing experience in B2B, and IT/Tech space.
  • Proven success driving marketing activities for high-growth B2B Cloud/SaaS software companies.
  • Experience with the creation, execution, and measurement/optimization of marketing campaigns that drive customer expansion and growth.
  • Excellent marketing project management skills to allow for timely planning, execution, and reporting.
  • Knowledge of marketing automation and ABM tools.
  • Proactive in addressing challenges with a solution-oriented mindset, and proven track record in solving complex problems.
  • Effective communication and presentation skills, be highly organized, demonstrate consistent success, and have a 'test and learn' mentality.
  • Professional level of written and spoken English and German/French languages.

About Nexthink:

Nexthink is a global IT Market Category (DEX) pioneer that is shaping the future of how the world works. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints, enabling our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.

We operate as One Team, connecting, collaborating, and innovating to continuously grow. We call our employees 'Nexthinkers' and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages.

What We Offer:

  • Permanent Contract and a competitive compensation package (including stock options).
  • Very good location next to the Prilly-Malley train station.
  • Hybrid work model balancing office and remote work, with a structured approach for new hires to foster connections and onboarding.
  • Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 25 days of holidays we offer) plus 3 company-paid volunteer days.
  • Free access to a fitness centre inside the building.
  • Reimbursement of the half-fare travel card for public transport.
  • Reimbursement up to 50% of the cost of French classes.
  • Fresh fruit, cookies, and soft drinks as well.
  • Regular company and team events like Voluntary Days, Pizza talks, Team Building activities, hosting Meetups at the office and more.
  • Bonuses for referring successful hires after three months of continuous employment.
  • We offer a relocation package to people who are coming from another country.

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