Marketing and Business Intelligence Specialist
Vor 7 Tagen
About the Company:
We are an innovative life sciences reagents, custom synthesis, and manufacturing services company headquartered in Staad, Switzerland. We are by scientists, for scientists, securing supply chains with consistent quality, across the globe. As a trusted supplier, manufacturer, and partner to the pharmaceutical, life science, and diagnostic industries, as well as food, agrochemical, and cosmetic customers, we have facilities on three continents and a rapid global distribution network.
Main Responsibilities:
- Analyze market trends, competitive landscape, and customer needs for our product portfolio.
- Conduct in-depth research on new product opportunities within the NPI business unit to assess feasibility and market potential.
- Develop data-driven reports and strategic recommendations for each business unit.
- Evaluate marketing and communication strategies for each product line and business area.
- Assess customer segmentation, product positioning, and commercial viability.
- Work closely with internal stakeholders to align marketing strategies with business objectives.
- Utilize data analytics tools to assess campaign performance and optimize marketing initiatives.
- Identify key growth opportunities through detailed competitor and industry analysis.
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