CRM Marketing Manager

About the Role:

Mammut Sports Group AG is seeking a highly skilled CRM Marketing Manager to join our Digital Marketing & CRM team. As a key member of the team, you will be responsible for designing, executing, and monitoring CRM marketing campaigns and email marketing automation to increase customer loyalty and retention, as well as drive business growth with various CRM activities.

Key Responsibilities:

• Develop CRM marketing campaigns and loyalty management tactics in our CRM/CDP with the goal of consumer retention, cross-selling, and reactivation to drive more engagement and incremental growth.
• Develop a segmentation-based lifecycle management consumer base and actively steer through email marketing and other direct marketing channels.
• Be responsible for the ongoing development, implementation, and operationalization of the Mammut loyalty program.
• Strategically collaborate with cross-functional teams to build ongoing value through CRM and personalized communication.
• Leverage analytics to measure CRM campaign performance and continuously optimize KPIs as well as consumer experience.
• Analyze consumer behavior, determine opportunities, and develop new ideas for the continuous improvement of consumer loyalty.
• Create briefings and design communication elements and campaign mechanisms in collaboration with digital designers and copywriters.

Requirements:

• Successfully completed degree in communications, business administration, or economics with a focus on marketing, customer relationship management, or a comparable qualification.
• Min. 3 years of professional experience in the field of B2C customer relationship management, digital marketing, or a comparable professional field.
• CRM & loyalty management experience with a proven track record of managing innovative consumer-centric communications and omni-channel loyalty programs.
• Proven experience in consumer lifecycle management programs and strong understanding of consumer segmentation data-driven approaches.
• Knowledge of key CRM channels and their usability, as well as relevant KPIs for campaign screening and optimization.
• Data-driven mindset with an ability to interpret analytics and data to drive decisions as well as a high degree of initiative, innovativeness, decisiveness, and creativity.
• Strong collaboration skills and a true team player as well as the ability to work independently and results-oriented.
• Fluent (written & spoken) in English, German is a plus.
• Ability to convey information efficiently and effectively in PowerPoint or presentation tools.
• Strong knowledge in Asana, MS Office.

About Mammut:

• New ideas are being heard, and a dynamic and agile work environment provides fertile ground for their implementation.
• You benefit from a hybrid workspace with the possibility to work up to 50% from home.
• Modern employment conditions and a good pension fund solution are self-evident.
• You are perfectly equipped for your next adventure thanks to great discounts.
• Your workday is well balanced thanks to the free sports program at Seon, access to the nearby climbing gym as well as the heavily frequented Barista coffee machine.