Digital Display Strategist

vor 2 Wochen

Chiasso, Tessin, Schweiz Lastminute Vollzeit

At Lastminute, we believe in the power of travel to transform lives. As a Digital Display Strategist, you will play a key role in shaping our display marketing strategy, driving business growth, and delivering exceptional customer experiences.

Job Summary

We are seeking a skilled Display Marketing Lead to join our Customer Acquisition team within the Marketing department. As a key member of our team, you will be responsible for leading the display channel from start to finish, setting and executing marketing strategies, analyzing results, and communicating effectively with key stakeholders.

Key Responsibilities
  • Develop and execute display marketing strategies that align with business goals and objectives
  • Manage and optimize display campaigns across various platforms, including Google, Meta, and Criteo
  • Collaborate with cross-functional teams, including SEM, SEO, and Brand teams, to ensure seamless integration and maximum impact
  • Analyze campaign performance and provide data-driven insights to inform future marketing decisions
  • Stay up-to-date with emerging trends, best practices, and innovations in marketing analytics and technology
Requirements
  • Proven experience in managing display campaigns and driving business growth
  • Strong analytical skills and ability to interpret campaign data
  • Excellent communication and project management skills
  • Fluency in English and ability to work in a fast-paced, dynamic environment

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