Marketing Specialist Coordinator
vor 23 Stunden
At Humanetics Europe GmbH, we're committed to making road traffic safer by putting people at the forefront of product development. As the world's leading manufacturer and pioneer of crash test dummies, we're looking for a talented Marketing Specialist to join our team in Heidelberg.
Responsibilities:- Develop and execute compelling content strategies, marketing campaigns, and landing pages to drive inbound marketing and lead generation through SEO/SEM initiatives
- Create and maintain forms, landing pages, campaigns, reports, and dashboards in HubSpot, and work with the Salesforce Admin to ensure data hygiene and maintain HubSpot/Salesforce synchronized
- Organize, book, and manage logistics for trade events, ensuring a strong presence to engage customers and integrate data from webinars and events into marketing efforts
- Develop data-driven marketing automations to nurture, qualify, and score leads, and deliver account-based marketing
- ~3+ years marketing experience in a technical B2B industry
- ~ Experience with email marketing, data integrity maintenance, and spreadsheet modelling
- ~ Understanding of digital marketing concepts
- ~ Adherence of GDPR/PECR in relation to marketing
- ~ Creative thinker with excellent problem-solving skills and strong numeracy
- ~ Fluency in English
- Flexible working hours
- Mobile working
- 30 vacation days per year
- JobRad, Pluxee benefit card, company pension scheme, further training according to your and our needs, and modern workstations with ergonomic desks
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