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MARKETING MANAGER
vor 1 Monat
- FMCG Marketing Manager experience, ideally in the food industry
- C1 English proficiency
- Availability for 6 months starting August 2024
- Hands-on and operational approach
Our client, a leading FMCG (Food) International Company, is seeking a dynamic individual to replace its current Marketing Manager during a maternity leave. This 6-month position, reporting directly to the Chief Marketing Officer, offers a unique opportunity to contribute to the transformation of a renowned brand in the fresh produce industry.
Description
Key Responsibilities:
- Brand Strategy: Translate consumer data into actionable insights for new brand development.
- Category Segmentation: Identify new opportunities within the existing product portfolio based on consumer needs, target demographics, and usage occasions.
- Market Support: Assist in new market entries and support existing markets with branded business initiatives.
- Consumer Communication: Develop and test marketing assets, manage media buying (digital, outdoor, in-store) in collaboration with partner agencies, and deploy these strategies in the market.
- Cross-Functional Teamwork: Ensure effective collaboration from project inception to launch with all relevant business partners.
- Proposal Management: Request and benchmark proposals for concept tests, media purchases, and activations.
Profile
Requirements:
- 5-6 years of progressive consumer marketing experience, including consumer understanding (syndicated and panel data), brand equity building, and communication platform development.
- Digitally native with a knack for connecting multi-source data and insights into coherent business strategies.
- Strong problem-solving skills and the ability to apply consumer insight tools and strategic approaches effectively.
- Proven communication skills to present confidently and convincingly, with an ability to manage multiple stakeholders and tight project deadlines.
- Experience in efficient marketing spend management (budgeting, agency management).
- Fluent in English, with advanced knowledge of Excel, PowerPoint, and ThinkCell.
- Willingness to travel (15%).
- Comfortable working in a multinational environment based in Geneva Canton.
Job Offer
If you are ready to jump into a fast-paced role and make an immediate impact, we want to hear from you This is an excellent opportunity to leverage your skills in a hands-on position and contribute to the growth and success of a leading brand in the food industry.
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