Head of Marketing
vor 3 Stunden
Job Title: Head of Marketing
Location: Rümlang, Switzerland
Company: CORE / greenteg AG
Besides marketing industrial sensors for laser power metering and for assessing insulation properties of buildings, greenteg AG is a pioneering wearable health technology company specializing in precise, real-time core body temperature monitoring with its main brand CORE. Trusted by elite athletes, healthcare professionals, and researchers worldwide, CORE combines cutting-edge Swiss engineering with user-centric design to empower individuals and teams to optimize performance and health.
The company develops, manufactures, and markets all solutions at our headquarters in Rümlang, Switzerland.
CORE’s Head of Marketing will be both a cultural leader on the team and also the top Marketer at greenteg AG.
The role is equal parts brand and performance leader. Head of Marketing will lead strategy and teams for Sports Marketing, Press, Brand Marketing, eCommerce, Product Marketing, Performance/ Paid, Organic Social, Coaches and Ambassador initiatives.
Tasks- Build and optimize the Marketing strategy and roadmap for, sports marketing, coaching, ambassador, paid performance, press, e-commerce, organic social, and other new programs to drive sales and awareness targets.
- Build and maintain a proprietary attribution system that allows for continuous and accurate directional attribution of all sales by marketing channel and tactic.
- Set traffic, CVR, and awareness targets with BU leader.
- Track and report agreed-upon KPIs in each area of marketing on a recurring basis.
- Seek new and effective channels and scale existing marketing channels as KPIs and insights indicate.
- Manage, report, and maintain the discretionary Marketing budget.
- Manage the Marketing team efficiently, assuring that each report is building an effective and clear plan, and driving results in each area of marketing.
- Manage the full marketing roadmap and ensure projects are aligned across teams to maximize impact across channels. Be the connector.
- Manage, maintain, and execute social media, blog and email content calendar.
- 5+ years of relevant work experience in product marketing with in-depth experience launching new products and verticals.
- Fluent in English, other languages is a plus.
- Deep and broad experience in product and brand marketing, including at least 2 years of leading cross-functional professional teams.
- Deep hands-on experience in organic social, email marketing and attribution.
- Deep knowledge of GTM process for hardware and software.
- Experience in Sports Tech would be an advantage.
- Experience with both B2C and B2B marketing.
- Willingness to work across time zones including US East Coast.
- You have Swiss or EU/EFTA citizenship or a valid work permit for Switzerland.
What we offer:
- A stimulating role in high-tech manufacturing, involving diverse technologies.
- Collaboration with a passionate, mission-driven team committed to delivering exceptional value to customers.
- An energetic, young, and international team.
- Attendance at select top tier events.
- Competitive compensation package, including base salary, performance incentives, and benefits.
- 25 annual paid vacation days (at a 100% workload).
- Option for remote work (1-2 home office day per full work week at a 100% workload)
How to Apply:
If you’re ready to lead the charge in revolutionizing wearable health technology, we’d love to hear from you Please send your resume and a cover letter detailing your relevant experience and passion for endurance sport.
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