Digital Marketing Manager

vor 3 Wochen

YverdonlesBains, Schweiz NetGuardians Vollzeit

We offer hybrid/remote working model.

**Responsibilities**
- Managing the company's website and social media presence, ensuring high-quality, engaging content that drives traffic and generates leads
- Maintaining consistent brand messaging throughout all platforms
- Delivering the SEO strategy to drive traffic and revenue
- Monitoring SEO performance
- Optimizing user experience, lead funnels and landing pages to increase interactivity and obtain high conversion rates
- Analyzing the performance of marketing campaigns and providing regular reports to the leadership team
- Working closely with other members of the marketing and product teams to ensure a cohesive and effective marketing across all channels
- Working closely with the sales team to support lead generation and nurture existing leads
- Managing and growing the company's community. This includes moderating and engaging with community members on social media and other online platforms, as well as developing and implementing strategies to foster engagement and loyalty among its members
- Staying up-to-date on industry trends and best practices, and incorporating them into the digital marketing strategy as appropriate

**Qualifications / Skillset**
- Bachelor's degree minimum
- First successful 2 to 5 years' experience in B2B marketing, ideally in software, technology, or financial crime.
- Excellent verbal and written communication skills in English. Native English speaker preferred. Additional language (French or German) is a plus.
- Strategic thinking and planning
- Strong project management skills
- Knowledge of web analytics and experience with data-driven decision making
- Familiarity with HubSpot marketing automation tool
- Understanding of SEO and how to optimize content for search engines
- Experience with lead generation and conversion optimization
- Strong interest in banking, technology and financial crime
- Driven and flexible with a positive attitude

At NetGuardians, we value creativity, collaboration, and a passion for innovation. We offer a dynamic and fast-paced work environment where you will have the chance to make a real impact. We offer competitive salaries and benefits, as well as opportunities for professional development and career growth. Join us and be a part of a team that is changing the way to fight financial crime worldwide.

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