SEO Lead

vor 3 Wochen

Lausanne, Schweiz Manpower Vollzeit

**Purpose of the Job**
The SEO Lead is responsible for managing SEO activities across our websites to increase organic traffic (branded and unbranded), today already representing a big share of traffic. His/her will lead and adapt the keyword strategy and work closely with editorial/marketing teams to drive SEO in content creation and content programming. He/she will also develop link building strategy, recommend changes to website architecture, and work closely with the Global teams to optimize Technical SEO. He/she will work with the development team to ensure SEO best practices are properly implemented on newly developed code. The SEO lead will be working closely with multiple internal departments & external stakeholders to coordinate the implementation.

**Your mission**

**Accountabilities**
- Lead/adapt SEO Keyword strategy, find most powerful and effective keywords for SEO content and coordinate with editorial teams for creation of SEO optimized content
- Elaborate off-page/ backlink SEO strategy and work closely with other departments for implementation
- Review technical SEO issues, recommend fixes or collaborate with Global team for implementation
- Collect data and report on traffic, rankings and other SEO aspects to prepare up-to-date, continuous SEO strategy reports by keeping track and analyzing pertinent metrics and tweak the strategy if necessary

**Your profile**

**Skills & Competencies**
- Proven experience as SEO Manager or similar role
- Knowledge of standard and current SEO practices/trends, incl. knowledge of ranking factors and search engine algorithms
- Experience with SEO reporting and familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ, GSC, etc) and web analytics tools (e.g. Google Analytics, WebTrends)
- Analytical mindset with numerical aptitude
- Strong analytical skills
- Project management experience incl. ability to work efficiently and accurately toward multiple deadlines
- Self-starter and proactive; creative thinker and problem solver
- Ability to adapt to rapidly changing priorities
- Fluent in English and French or German, a third language (French/German or Italian) is a plus

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