(Internship / Master Thesis) Smart Social Media

vor 4 Wochen

Geneve, Schweiz ELCA Vollzeit

Job number- 1226- Date posted- Feb 15, 2023- Job category- CRM- Level of experience- Job type- External- Employment type- Internship- Work site- Geneva- Company JOB BENEFITS

Pleasant work environment

Learning and development

Employee benefits

Attractive compensation

Career guidance
- Your role

CRM systems are the primary tools used by companies to engage with customers. We offer to develop a strong integration between Social Network "signals" and CRM from the ground up to capitalize on otherwise lost information from social networks and help companies with their business processes, such as Marketing or Sales.

Imagine that a social network user leaves a positive comment on your company's most recent post. Such a signal is nowadays left behind but could be captured and automatically fed to the CRM by creating a lead. A profiling of this lead could then be run thanks to a deep social network integration and publicly available data to detect interests and affinities with specific brands or influencers or track the number and quality of interactions the user had with our company.

This data could improve interactions by making them less intrusive and sending custom messages at the right time to build stronger relationships and enhance a company's image.

**What we offer during this internship is to build a solution to**:

- Build a dedicated App to manage Social Network Integration
- Collect a broad range of currently unused data from social networks.
- Build analysis tools and models for marketers to exploit untapped potential of such data.
- Construct marketing automation tools based on data collected.

**You will be using**:

- Microsoft Dynamics 365 and Power Platform.
- Microsoft Azure Cloud Computing Stack.
- Artificial Intelligence including the new ChatGPT.

**We will provide you with**:

- Support in all fields (technical, project management, soft skills).
- Close technical coaching.
- Welcoming team with supportive working environment.

You will also discover and learn about industry standards and methodologies for collecting and analyzing needs, designing, and delivering professional solutions and deliverables.

**This solution should include**:

- Design and construction of data model.
- Models running in azure to provide insights on data collected. The main model should aim at drawing a map of current and potential interests of clients based on social network profile and interactions. This information will be gathered in a 360 view of the customers interests and potential future interactions.
- Construct marketing automation tools with triggers and actions based on data collected and on models.
- Build data visualization tool to provide quick and simple to use insights for marketers.

**Expected outputs**:

- Packaged solution
- Documentation and deliverables of solution and implementation process
- Our offer
- A dynamic work and collaborative environment with a highly motivated multi-cultural and multiples international sites team
- Personal development through training and coaching
- A flat hierarchy and a culture of collaboration across all disciplines
- The chance to make a difference in peoples’ life by building innovative solutions
- High innovation and research backed up by collaboration with universities like EPFL
- Various internal coding events (Hackathon, Brownbags), see our technical blog
- Monthly After-Works organized per locations
- Good life balance (41 working hours per week and possibility to work 2 days per week from home)
- Your profile
- Coding.
- Experience with any cloud provider would be a strong plus.
- General affinity for IT and Big Data
- Experience with Power Platform (but not a must)

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