Head of Content Engine, Hh International Commercial

vor 2 Wochen

Kriens, Schweiz MSD Vollzeit

Do you want to help our company become the world's best healthcare company - while unleashing your full potential? Do you relish the opportunity to have a high level of responsibility, be a key driver in our transformation journey and be a part of a strong and diverse team of professionals in an open and flexible environment? Our Human Health International team is passionate about bringing our medicines and vaccines to our customers around the world and this is an exciting role provides the opportunity to play a key part in helping us achieve our ambition.

We are looking for a Head of Content Engine to lead our content strategy and development efforts across our International organization. In this role, you will be responsible for overseeing the creation, distribution, and management of content that aligns with our company's overall goals and objectives across our portfolio.

As the Head of Content Engine, you will work closely with cross-functional teams across Global Regional and local organisations, including marketing, operations, medical, legal and HHDDA, to ensure that all content is aligned with our brand identities and messaging, as well as our target audience's needs and interests. You will also be responsible for developing and managing a team of campaign managers that will act as liaisons between local markets, Global Agencies, Global and Regional Marketing.

The Head of Content will report to the International Commercial Operations Lead (ICO), residing in the Human Health International Business. ICO is a results-driven, ambitious team of diverse professionals who are passionate about bringing our Company's prescription medicines and vaccines to ex-US markets.

**Key responsibilities**:

- Provides guidance on content creation processes, channels and technologies, including executing the content strategy that aligns with our company's overall goals and objectives.
- Provide guidance on content creation processes, channels, and technologies, leveraging best practices and industry trends to enhance the effectiveness of our content.
- Shares learnings (e.g., successful campaigns, changes in customer preferences) and ensures regions / markets have access to most effective content
- Is connected to content liaisons across geographies and encourage content re-use (with BUDs and CMOs/RCLs)
- Set guidelines for working with agencies (e.g., standardized marketing briefs, investment and timing per deliverable). Establish and enforce editorial standards and guidelines to ensure the quality and consistency of all content. Develop and maintain relationships with external agencies and contractors to augment our in-house content creation capabilities.
- Standardizes process for capturing agency spend and define data requirements for agency performance analysis
- Maintains overview of content library in collaboration with HHDDA and vendors
- Collaborates with and provides feedback to procurement on media contracts and media performance
- Sets-up the governance structures for International and supports key markets, MRL & agencies on content execution
- Develop and maintain a deep understanding of our target audience, including their interests, pain points, and behavior.
- Analyze content performance metrics to inform future content strategies and initiatives.
- Stay up-to-date on industry trends, best practices, and emerging technologies related to content creation and distribution.

**Critical experiences & skills**:

- At least 3-5 years of experience in marketing, content strategy and development, preferably in an international business environment.
- Proven track record of developing and executing successful content strategies that align with business goals and objectives.
- Strong leadership and team management skills.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Excellent analytical skills, with the ability to analyze and interpret data to inform content strategies and initiatives.

**Preferred experiences & skills**:

- Experience of working in local marketing commercial environment
- Experience with content management systems, social media platforms, and other content distribution channels.
- Excellent English skills.

**THE COMPANY**

Our company has had a presence in Switzerland since 1963. With a regional office and manufacturing/packaging facility, Lucerne is considered the center of operations. Approximately 1,000 people work collaboratively at the four Lucerne locations (Tribschenstrasse, Citybay, Schachen and Kriens). A fifth location has been recently established in Zurich, aimed at accelerating the development and commercialization of many of our company’s medicines and vaccines, which supports our mission to save and improve lives around the world. The new location has a target date

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