Digital Media Manager
vor 1 Woche
Reference Code: 89674**Digital Media Manager (M/F/x - 100%)**:
- Schaffhausen, SH, CH- PermanentOur strength lies not in our similarities but in revealing the exceptional diversity of our cultures and colleagues. We leverage the advantage of being a global company with an international workforce. We employ the best experts who we trust to make informed decisions, who dare to implement their ideas and who take ownership of their actions. No matter where you are from, what you believe in, what age you are, who you love, or if you are disabled: In the end, together we always make it happen
To support the Global Media Team at our headquarters in Schaffhausen, Switzerland, we are looking for a
**Digital Media Manager**
**(M/F/x - 100%)**
The primary focus of the Digital Media Manager is to develop and execute all global digital media campaigns of IWC. In doing so, the Digital Media Manager proactively drives brand awareness, customer engagement, and conversion for IWC through well-coordinated and highly targeted activations, which contribute to a seamless omnichannel customer experience.
**Duration**: Permanent
**Start**: April 2023
**KEY RESPONSIBILITIES**:
- Develop global paid social media and programmatic display campaign strategies in cooperation with our media agency to help further grow IWC’s brand awareness and business performance
- Advise on campaign split, implementation, and optimization of all digital branding and performance campaigns
- Lead the media agency and all digital partners cross-functionally to deliver outstanding, full-funnel campaign plans and executions
- Assess campaign effectiveness, identify opportunities, and provide comprehensive reporting including recommendations to senior management
- Utilize Facebook Ads Manager and Google Analytics to develop insights and action plans, as well as ad-hoc reporting
- Consult markets on local digital direct buy initiatives and synchronize local media plans with global media campaigns to ensure synergy between the various activations
- Execute local social media campaign briefings by the markets within social platforms
- Contribute to audience development strategies and customer journey building by analyzing and leveraging first and third-party data, multi-touch attribution, and DMP activation
- Create and maintain data dashboards e.g., on data studio (Google) to support digital teams in analyzing and optimizing the customer journey
- Align on KPIs across Digital Marketing, Website, Content, and E-com departments and collaborate for campaign implementation and optimization
- Lead the team’s intern recruiting, teaching, supporting, and supervision
**YOUR PROFILE**:
- Completed Bachelor's or Master’s degree in Computer Science, Digital Marketing, E-Commerce, Marketing, or Business
- Minimum of 3-5 years’ experience in a similar role in digital marketing
- Advanced knowledge and experience of digital advertising across providers and platforms
- Proven analytical skills with a strong grasp of system analysis
- Must have experience with Facebook Business Manager as well as Google Stack (Google Analytics, Google Ads, Data Studio)
- Excellent communication and project management skills and highly detail-oriented
- Understanding of the industry, brand, and aesthetic ad needs
- Team player with a hands-on attitude
- Fluent in English is a must; German is preferred but not mandatory, any additional language is a plus
**WE OFFER**:
IWC offers a challenging working environment: the company’s roots are in Switzerland, but it is a successful international player. We maintain our tradition, yet we are always on the lookout for innovations and ways to improve. Change management, education, further training and personal development are therefore of key importance for our long-term success.
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