E-commerce Copywriter

At Guess, we are committed to our people and to the world as a team working to be a sustainable global leader in the fashion industry. Through principled leadership, we embrace diversity and cultivate the strength, pride and passion for what we do. Everyone in guess is aware the fact that everyone contributes to progress and make company grow,

We are a big family united by great human values: belief, hope, destiny, trust and respect.

The role is designed for those people ready to take new challenges, being courageous trying new things and with the will to make an impact in the company and in their career.

If you are inspired to evaluate new amazing professional challenges, this is the opportunity right for you

**Position**:
**PURPOSE OF THE JOB**

Reporting directly to the E-Commerce Web-Marketing Senior Supervisor, the E-Commerce Copywriter & Content Strategist is responsible for the creation of digital contents for our e-commerce website.

**CORE JOB RESPONSIBILITIES**
- Draft, write and manage all writing material created for business purposes, producing texts and providing contents guidelines aligned with company register and brand guidelines for: website homepage and editorial landing pages, banners, informative pages, customer care pages, merchandising categories and social media among the others
- Creating, editing and owning copy across all touchpoints in American/British English and Italian, supervising where possible, translations in other languages in terms of lengths, format, register
- Creating both long and short form content - from blog editorial to push notifications and AdWords ads
- Responsible for hands-on aspect of creating media content across channels and campaigns (Google, Facebook, Instagram, Remarketing, Affiliation)
- Steady exchanges with external Media Agency and partners in order to maximize investment to continuously improve ROI and reach target budget thanks to content optimization
- Recurring exchanges with third parties and partners to monitor and optimize campaigns according to the content
- Analyze competitors quantitatively and qualitatively through steady monitoring, in order to propose new contents’ ideas
- Assisting in defining and setting up clusters via segmentation platform (SFCC Marketing Cloud) and testing check of final newsletters layout in order to verify the message consistency and language proofreading before newsletter are scheduled and sent out
- Using insights into customer demographics to produce targeted and relevant copy for both organic and paid media
- Collaborating with merchandising, content & design team, omnichannel and customer care team, managing copy direction in line with the marketing strategy
- Maintaining a consistent tone and style appropriate for our target groups and brands, across all channels
- Collect and read Media Agency reports about channels and specific campaigns, in order to make sure that campaigns are monitored and refreshed when needed
- Testing and verification on campaigns preview, categories, landing pages, and product listing pages in order to make sure that they are consistent with sourced media/channels/newsletters
- Support Web Marketing team in developing ad hoc qualitative analysis on campaigns, newsletter, on site content’s slot and homepage

**Requirements**:

- At least 3 years’ experience in similar role, experience in the fashion/lifestyle industry as a copywriter is a must
- SEO and analytics Tools as Google Analytics 360, Google Trends, SEMrush, Salesforce Commerce Cloud and Salesforce Marketing Cloud experience are a plus
- Office package, good knowledge of Excel
- HTML basic knowledge
- Native English speaker (British or American) preferably bilingual in English and Italian
- Be cooperative, precise and being able to work under strict deadlines
- Attention to details
- Must have excellent organizational skills with attention to detail and follow-up
- Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level as well as capability of cooperate with external department
- Interested to work in an international environment
- Interest in the fashion industry, passion for content “as a king”

**Other information**:
Be part of a progressive and sustainable global company which is performing extremely well and is having an exceptional growth in a competitive and tough market.

We offer Career development, Learning opportunities, Competitive compensations, Reserved discounts, Awesome coworkers