Brand Manager Women's Health

vor 3 Wochen

Basel, Schweiz Bayer Vollzeit

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Brand Manager Women's Health (M/F/d)**

**YOUR TASKS AND RESPONSIBILITIES**:

- Contribute to the development of the integrated pre-launch Brand strategy and Brand plan by leading the development and delivery of defined work packages for Consumers
- Lead key strategic Global projects across functions during the pre-launch (e.g., messaging, materials and disease awareness campaigns) and launch phase (e.g., messaging, materials and Direct to Consumer - for relevant markets only) targeted towards Consumers
- Finalize the Consumer segmentation and lead roll-out
- Responsible for the development and alignment of the integrated omni-channel communication strategy for relevant consumer segments and adaptation according to critical industry, competitive and customer trends
- Partner with the Policy team and MACS to improve access to menopause treatment options
- Provide input into the evaluation of potential future partnerships
- Set strategic priorities for Global Market Research Plan and identify secondary data need from a Consumer point of view
- Plan, allocate and manage budget relating to all Consumer marketing activities

**WHO YOU ARE**:

- University degree in marketing, communications or business administration
- 5+ years of experience in marketing and Public Relations / communications preferably within OTC or FMCG industry
- Previous experience in building a new market / category from consumer point of view
- Demonstrated track record of operational excellence in category and Brand launches based on disruptive consumer strategies and activation plans
- Expertise in Women's Health and other industries desired
- Proven leadership and networking competencies based on several years of experience in leading cross-functional teams
- Ability to think agile, excellent customer mindset and out of the box thinking, while driving purpose
- Strong expertise in social media channels, Direct to Consumer and Public Relations
- Passionate communicator, must be fluent (written and spoken) in English with excellent interpersonal skills

**YOUR APPLICATION**

**Location**:
Switzerland : Basel-City : Basel

**Division**:
Pharmaceuticals

**Reference Code**:
778382

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