Global Trade Marketing Lead
vor 7 Monaten
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travelers.
An exciting opportunity exists for a talented
Trade Marketing Professional to join our newly created luxury travel brand Explora Journeys and to lead the trade marketing function based in our offices in Geneva. A minimum of 5 years of experience in trade marketing in the luxury hospitality, travel or cruise industry You ideally possess knowledge of the biggest global trade partners especially in key markets of US, Canada, GER, UK & AU. Excellent understanding of media strategy, planning and execution. Proficient in English. Knowledge of French, German or Italian is an advantage You set yourself apart through your personal accountability to deliver with excellence You are structured, well organized and know how to work across different functions You are fully fluent in English, any other European language is a plus Openness to travel up to 20% of the time internationally
The role is for an experienced trade marketing professional within the luxury industry, as he\/she will lead the trade marketing strategy and execution globally, in support of global sales, preferred B2B partners and trade media partners with the following responsibilities: Build and manage global Trade Media Plan with primary focus on US, Canada, UK, GER and AU markets to include print (and digital)Develop and manage the creation and execution of B2B trade focused collateral and marketing toolsSupport Global Sales by developing and providing all trade communication assetsSupport development and execution of all partner co-op marketing plansManage B2B Portal marketing suiteDevelop, launch and manage a global B2B Loyalty Program Develop B2B Insider newsletter, social posts, ensuring all content has relevance, and adds valueTrack major trade marketing activities globally and measure the ROIManage Global Trade Marketing Budget
VISA REQUIREMENTS (if any)
Permission to work in Switzerland. Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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