Consumer Insights Manager

**INTRODUCTION**:
On behalf of an international company (FMCG) based in Lausanne area, we are searching for a

**Consumer Insights Manager - 100%**

**DESCRIPTION DE LA MISSION**:
As
**Consumer Insights Manager**, you will have the following responsibilities:

- Manage the implementation of various qualitative and quantitative studies, in-store testing, product testing and shopper feedback surveys in collaboration with partner research agencies
- Write easy-to-read reports including findings and factual recommendations
- Analyze the swiss market, its players and customers, to identify business opportunities.
- Support the CMO in the development of the annual planning process, idea-based marketing plan and assist in the creation of various presentations.
- Observe and track competitive activity and understand the direction, impact, strengths and weaknesses of key competitors.
- Utilize European and global network, tools and resources to benefit the strategic plan and share best practices to leverage the system.
- Ensures the relationship with our research partners and manages the budget and contracts according to the business needs.

**PROFIL ATTENDU**:
You have a Bachelor's degree in
**marketing **and a few years of experience in this field ?

You are at ease with the different research methodologies and tools (Holistic Opinion Tracker, Menu Architecture, Menu Simulator, ROMS) ? (an asset)

You speak
**English **(minimum C1) and
**French**
**and/or**
**German **(minimum C1) ?

You are comfortable with
**qualitative and quantitative research** ?

You have excellent
**analytical **and
**synthesis **skills and are able to present
**recommendations **?

You are able to present studies in front of an audience of 300 people ?

**This position is tailor-made for you