Brand Advisor Can-am Off-road

vor 1 Tag

Lausanne, Schweiz BRP Vollzeit

YOUR KEY RESPONSIBILITIES

We are looking for a passionate marketer, storyteller with a customer-centric mindset and strong understanding of what it takes to build a brand and activate across touchpoints.

Reporting to the EMEA Marketing Manager this person will be in charge to build and implement a cohesive presentation of the brand across all customer journey touch points. He/she will develop and bring to life Can-Am Off-Road’s storytelling and content strategy and will work hand in hand with the EMEA and global marketing teams. He/she will also revisit the EMEA content development strategy to further propel the brand holistically with authentic and relevant content created in a more agile way.

That person is passionate about branding and creating engaging content focused on the customer journey. He/she has experience in working with agencies and partners. She has great communication skills as well as a reputation for making things happen. He/she will be strongly involved in campaign creation and story ideation while directing content creation with production partners, ensuring impactful and consistent storytelling across branded content and channels.

**Your main tasks will be**:
**Brand Strategy**: Build Brand Equity through compelling and holistic marketing strategies and storytelling

Contribute building the regional brand strategy

Feed the marketing strategy with strong consumer insights

Monitor and enforce the brand guidelines

Drive Brand growth through development of breakthrough campaigns and stories connecting with consumers with the right message, at the right time and across touchpoints

Develop assets that support the brand marketing programs/campaigns as well as the business’s overall objectives. These deliverables are distinctive, consistent, and powerful and support the brand image, brand promise and content strategy

Work with internal and external stakeholders to deliver best in class campaign and ensure consistency throughout the organization

**Content Strategy and Storytelling**: Drive engagement via authentic storytelling - connecting with audiences on their own terms

Lead the content development strategy and process to further propel the brand holistically with authentic and relevant content created in a more agile way (better, more efficient/agile)

Provide a content framework, content journey, and guidelines to the brand while working closely with the global team

Develop content plans and recommend creative ways to attract more customers in the funnel

Guide country teams and a network of external content creators and collaborators to generate compelling and human-focused content across all channels

Actively participate in the planning, development, and execution of EMEA ambassador and collaboration activations together with EMEA Media House and country teams

Lead the social media strategy for the brand

Develop and implement an innovative and effective content strategy on social media platforms

Work closely with various stakeholders, including the social media agency and the global social media team

YOUR QUALIFICATIONS AND SKILLS

Master or Bachelor in Marketing or Business Administration

Minimum of five (5) years of experience in Marketing

Proven experience of content marketing, digital marketing and social media

Proven brand management and content marketing background

Capabilities to operate in an international matrix organization

An inclusive mindset, listening intently, and communicating with honesty and empathy

Understanding of the power of connection and relationships within the key stakeholders

Organized, accountable, and flexible in a fast-paced growth environment

Creative mindset, ability to disrupt, challenge the status quo and integrate latest trends

Solid communication skills to manage frequent interactions with Global brand team and EMEA markets

A true team player

Fluent in English - other language skills are a plus

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce of over 14,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.

This position is based in Lausanne, Switzerland.

This position is eligible to the BRP Employee Referral Program.

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