Marketing Manager

Join YDS in shaping the future of health technology solutions, enhancing the lives of patients globally. We are seeking a dynamic Marketing Manager who will spearhead our marketing activities, ignite lead generation, and drive the digital presence of our innovative products and solutions.
Your Opportunity: As a Marketing Manager at YDS, you'll be at the forefront of marketing innovation, crafting strategies that resonate with our audience and strengthen our brand. Your expertise will enhance our market presence and connect our offerings with B2B audience through relevant strategic content and impactful campaigns.

**Marketing Manager | **80 - 100%**:
Ref. No. 6647
- Location:

- Burgdorf- | HybridSupport us in the production and development of cutting-edge medical technology solutions that enable people around the world to self-manage diabetes and other chronic diseases.

**Your main tasks**:

- Manage marketing initiatives that engage, from conception to implementation, across digital and analog touchpoints.
- Drive the creation of compelling content, ranging from blog posts to case studies, that educate and inform, while collaborating with internal teams.
- Enhance our digital footprint, managing our website content and aligning with social media initiatives to construct a cohesive and powerful online presence.
- Partner with the Communications team in Solothurn, providing input for the creation of marketing campaigns and collaterals that echo our brand's voice.
- Engage in thoughtful analysis of competitors' marketing strategies, gathering insights to inform and enhance our own marketing approaches.
- Analyze and report on our marketing activities, translating data into actionable insights that measure impact and drive success.
- Foster lead generation through targeted strategies, pinpointing and engaging potential clients with precision.
- Ensure project timelines are met with adept deadline tracking, coordinating with contributors to guarantee consistent content flow and on time publishing.

**Your profile**:

- At least 3 years of experience in B2B marketing, with a history of successful management of initiatives and campaigns, content creation, and digital marketing
- Adept at marketing research, with a keen eye for industry trends and B2B customer behavior
- Organized and diligent in tracking progress, meeting deadlines, and maintaining workflow
- Analytical mindset, skilled in interpreting metrics and delivering insights
- You have a hands on mentality
- Excellent communication abilities
- Fluent in written and spoken English and German