E-commerce Web
vor 2 Monaten
At Guess, we are committed to our people and to the world as a team working to be a sustainable global leader in the fashion industry. Through principled leadership, we embrace diversity and cultivate the strength, pride and passion for what we do. Everyone in guess is aware the fact that everyone contributes to progress and make company grow,
We are a big family united by great human values: belief, hope, destiny, trust and respect.
The role is designed for those people ready to take new challenges, being courageous trying new things and with the will to make an impact in the company and in their career.
If you are inspired to evaluate new amazing professional challenges, this is the opportunity right for you
**Position**:
**PURPOSE OF THE JOB**
In parallel, she/he will support the entire team with performance-focused operational tasks across all channels such as Paid Search, Social Paid, SEO, Affiliation, Feed Management, and more. The position also implies the monitoring and analyzing promo redemption, sales, and web marketing core KPIs (Visits, CR, Revenue, ROAS).
**CORE JOB RESPONSIBILITIES**
- Collect data, and identify trends and insights to support the Web Marketing team in improving ROAS;
- Communicate and provide campaign assets to the external Media Agency;
- Steady competitor monitoring (qualitative and quantitative) in order to propose new ideas and strategies;
- Control of DEM contents to be uploaded: texts, layouts, and images to minimize errors and always ensure that communication is aligned with brand guidelines;
- Create segment and customer journeys based on business needs;
- Support the SEO Specialist with SEO (meta titles and descriptions upload), feed management, and Affiliation tasks (assets upload, placements evaluation, communication, etc.);
- Cooperate with the E-commerce Web-Marketing Team in order to accomplish cross-department projects (mainly CRM, ADV, and Marketing)
- Support the Web Marketing team in developing ad hoc qualitative and quantitative analysis, for instance:
- Promotion redemption and campaigns performances,
- Weekly product categories’ arrangements to support merchandising actions based on KPIs like CR, Bounce Rate, and Visits;
- Website usability analysis (heatmaps, conversion funnels, navigational paths, etc.) and digital marketing campaigns performances
**Requirements**:
**REQUIREMENTS**
- University degree;
- 1-year experience in a similar role and field;
- Interest in the fashion industry and Digital Marketing;
- Must have excellent organizational and time management skills;
- Numerical and analytical skills with meticulous attention to detail;
- Flexible with the ability to adapt to complex business situations;
- Strong sense of urgency and problem-solving skills;
- Capability to work under strict, short deadlines;
- Highly motivated and committed to the job assigned;
- Positive attitude, cooperative and team player, but also with the ability to work independently;
- Excellent interpersonal and communication skills with the ability to interact with a diverse group at all levels;
- Interested in working in an international environment and networking with worldwide business units;
- Knowledge of tools such as Google Analytics, Google Trends, SEMrush, and Google Search Console is a plus;
- HTML basic knowledge;
- Strong knowledge of Office packages (mainly Excel and PowerPoint);
- Proficiency in the knowledge of the English language - both written and spoken. Any additional language is a plus.
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