Marketing Manager Cybersecurity
vor 1 Monat
**Zurich**
**What you're going to do**:
- Enabling cross-unit collaboration between our Security Solutions and in-house Marketing units
- Partnering closely with our security experts to strategize and execute the go-to-market activities targeting the Swiss enterprise audience
- Orchestrating and contributing to effectively position our solutions and differentiate our offerings from our competition, and turning this knowledge into effective marketing collateral and sales tools
- Designing and launching campaigns to create measurable pipeline impact and brand awareness with enterprise buyers (account-based, persona-specific), combining all relevant channels and prioritizing digital
- Planning, facilitating, and contributing towards content creation, creating fact sheets, landing pages, videos, e-books, studies, blogs, customer success stories, etc. together with our experts within the team (editing, design, digital, etc.) and across the company
- Planning, promoting and holding events, workshops, and webinars for internal and external audiences
- Performing market, client, and competitive research to segment the market and audience, and identify opportunities, challenges, and dynamics for our Market Units
**What we're looking for**:
- Bachelor’s degree in one of the related fields, or equivalent training and experience
- 8+ years of experience in marketing to enterprise clients (B2B), targeting one or more of the following industries: IT, banking, insurance, public sector, and transport & logistics, ideally within the Swiss market
- Experience in marketing for a service provider, product management or product marketing a plus
- Ability to prioritize effectively, juggling multiple activities and projects with tight deadlines, analytical mindset
- Flair for and experience in managing and contributing to content creation, covering a broad range of formats
- Strong team player and willingness to collaborate across the organization
- Strong verbal and written communication skills in English, German and French a strong plus
**Sharp minds, good vibes**:
We are the sharp-minded IT experts who tackle the trickiest software and security challenges. With more than 700 employees in our locations in Zurich (HQ), Bern, Lausanne, Budapest, Lisbon, Singapore, and Ho Chi Minh City, we make the digital business of our clients work.
As a great team, we empower each other to share, grow and succeed. The unique Adnovum spirit across locations stands for helping each other at any time, having an open door and contributing to an appreciating and trustful atmosphere. We always enjoy having a laugh, a coffee or a drink together
Apart from our unique «one Adnovum» spirit, we offer a solution-oriented engineering culture with flat hierarchies, which gives you the opportunity to contribute with your opinions and ideas. We embrace flexible working, like the possibility to work part-time and a hybrid work model. Your continuous education and development are key to us. Therefore, we actively encourage and support individual training opportunities.
**Bianca Appel**
HR Generalist
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