Associate Product Manager Marketing
vor 3 Wochen
The Associate Product Manager works across all product families and programs to increase the adoption and differentiation of the Transcatheter Heart Valves platform. You will be responsible for a broad range of activities including the initiation and execution of product marketing tactics (materials, events, competitive monitoring), supporting the development and Medical/Legal/Regulatory review of marketing materials, planning and executing promotional campaigns. In addition, you will be an important interface with multiple cross-functional teams particularly the Country Marketing and Field teams through your role in managing Field communication content and tools, marketing assets library as well as responding to requests from the Field and cross-functional teams.
**Key Responsibilities**:
- Supports introduction of new products in the market by supporting HQ, regional and country teams on their launch execution activities
- Collaborate in the development and execution of the portfolio marketing plan - Support development of marketing tactics including value proposition creation, marketing messages, promotional claims development etc, based on regional strategies
- Support KOL engagement programs, congresses, events and organisation of internal product training events
- Work with product managers and cross-functional teams in the development and execution of the production of marketing and product training materials
- Support sales force training (e.g., training on product, messaging, and competition)
- Support logistics and organization of relevant internal / external events, asset library, management of demo devices, literature, promotional assets
- Perform competition analysis (market dynamics, product positioning, product/business needs)
- Other incidental duties
**Education and Experience**:
Bachelor's Degree 3 Years years experience work experience required or;
Master's Degree or equivalent 1 Year years experience related experience required;
Experience working in sales, marketing, or healthcare industry Preferred
**Additional Skills**:
- Proven expertise in MS Office Suite
- Excellent written and verbal communication skills and interpersonal relationship skills
- Good problem-solving, critical thinking, and investigative skills
- Solid knowledge and understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
- Solid knowledge of marketing concepts and principles
- Proactively gain procedural and product knowledge through all available sources
- Ability to interact professionally with all organizational levels
- Ability to manage competing priorities in a fast paced environment
- Must be able to work in a team environment with global marketing team and cross functional partners
- Ability to build productive internal/external working relationships
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
About Edwards Lifesciences
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease and critical care monitoring. We are inspired to help patients. We collaborate with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Join our team of over 19,000 dedicated, unique individuals and discover how you can make a difference.
COVID Vaccination Requirement
**For United States Applicants Only**:
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
**Know your Rights**: Workplace Discrimination is Illegal Poster
Disability accommodation for employment applicants
Edwards E-Verify
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
Pay Transparency Notice
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