Sem Manager

**About Smallpdf**

In 2013, while living abroad, our founders set out to create an online tool that could turn huge PDFs into small, easy-to-send versions in order to send updates to their families. As it turns out, they weren't the only ones with this problem. 10 years later, Smallpdf is one of the most popular PDF tools in the world and among the most visited websites globally. With products available in 24 languages, the site has visitors from every single country in the world, plus Antarctica, and processes millions of documents each day.

In 2022, we took a big step forward by acquiring PDF Tools, a Zurich-based pioneer for products that help to create, manipulate, and validate PDF- and PDF/A- files to support and improve our customers’ document workflows.

**Objective and responsibilities of the role**

Your mission? Team up with our Data and Engineering teams to build an automated system that dynamically bids on the right keywords in all of our markets. This means:

- Execute data-driven SEM and other paid search-related strategies from start to finish.
- Design and implement online marketing campaigns with the aim of maximizing user acquisition.
- Create a data-based automated bidding system to minimize cannibalisation with SEO, while increasing acquisition volumes and efficiency.
- Analyze performance data, customer insights, consumer & market trends, and SEM best practices to continuously improve our SEM strategies.
- Create, maintain, and conduct analytics reporting for SEM and other paid search related channels while extracting key insights for future campaign development.
- Work closely with the SEO and Data teams to avoid the cannibalisation between the two channels - a unique approach due to SEO being the biggest acquisition channel across all markets.
- Work closely with the content team and product team to find the best way of story-telling between keywords, ad copies and landing pages.
- Work closely with the product team to optimize the unit economics, ROI and LTV for maximum efficiency.

**Your profile**
- 3+ years of experience in SEM or a similar role with a yearly budget of 1M€ +.
- Hands-on working knowledge of Google Ads and Google Analytics is essential, any other search engines, such as Bing, would be beneficial.
- Expert knowledge of SEM principles and best practices with strong understanding of SEO.
- Hands-on experience with data analytics and reporting.
- Experience with custom-made automation systems and setting up an automation logic. Means: You have built (or at least worked with) automated bidding systems.
- Some experience with SQL would be an advantage.
- Great communication skills, both written and verbal.

**Good to Haves**:

- Proficiency in one of the following languages: DE, FR, PT, ES.

**Why Smallpdf?**

Here, every task, every challenge is an opportunity to innovate and make a genuine impact. We're a driven team - pragmatic, goal-focused, and always eager to solve the next big problem. This isn’t a place for mere management or grand visions detached from reality; it’s a ground for hands-on tech champions ready to roll up their sleeves. If you're someone who's willing to dive deep into the action, someone who's more about the journey than just the title, Smallpdf is your destination.

**Our benefits**

You get to impact the way over 60 million people get work done every month.

Push boundaries and dare to fail—that’s how we learn

30 vacation days—yep, you read that right— you can take them whenever you need them.

Need a long break? We offer sabbatical leave to employees who’ve been with us for over two years.

16 weeks parental leave—100% of your salary—for all new parents.

Don’t leave your four-legged friends at home; our offices are pet-friendly.

A personal development budget of up to 2,000 CHF every year, plus days off for courses or training.

We offer 1-1 coaching sessions to individual contributors and employees in leadership positions through our external partner 'BetterUp'.

Possibility of a Phantom stock option plan (PSOP). (Conditions apply.)

Hack days to challenge you and your team, plus build amazing things.