Digital Trade Marketeer Amazon Europe
Vor 2 Tagen
This new role is focused on managing the total scope of Digital Marketing efforts for all Lotus Bakeries Brands on Amazon across different markets in Continental Europe. You will create and manage our promotional calendar, continuously optimize our SEO/PDP efforts and work very internationally.
You manage overall Digital Trade Marketing account performance to achieve sales targets and other KPI’s in alignment with the Amazon Business Owner EU.
You are responsible for excellent brand visibility on the digital shelf of Amazon (Hero images, perfect product titles, content, brand stores)
You evaluate different Digital Trade Marketing campaigns against each other in order to generate solid insights to improve results and ROI.
You effectively and proactively communicate and align with all stakeholders around opportunities, challenges and performance.
You will work closely togheter with the prio markets and will report to the Amazon Business Owner Europe.
You have 3 years of experience in digital media in FMCG with at least 2 years expertise in performance media including SEA.
Experience required on SEO activity in FMCG.
Understanding of the full media mix from strategy to execution.
Ability to set, communicate and improve on KPI’s.
Digital Marketing agency experience a plus.
In-platform experience in Amazon (AMS) Advertising and ideally other online retailer self-service platforms.
Experience with third party Automation platforms (e.g. Sellics,) is a plus.
**Track record driving measurable results**: e.g. Google certifications.
Experience with Photoshop and/or other graphic design and content editing tools
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