Luxury Brand Ambassador

Job Description:
Luxury Brand Ambassador

Please note this is a field-based position based in Zurich.

Languages required: fluent German and English

About us

Diageo Northern Europe has set itself the ambition to be the leading and fastest growing luxury spirits business in the region, becoming the most trusted and respected provider of luxury experiences and products.

Diageo’s Luxury portfolio is made of truly iconic brands - including our Malts portfolio, Johnnie Walker Blue Label, Tanqueray No.TEN, Zacapa Rum and Don Julio Tequila - to name just a few.

Luxury spirits is one of the fastest growing segments and is expected to continue accelerating in Northern Europe. With its exceptional portfolio of luxury spirits, we are uniquely positioned to capitalize on this opportunity and make luxury experiences available, accessible, and aspirational to all.

About the Role

As a Brand Ambassador you are the personification of Diageo’s ambition: to become the best-performing, most-trusted consumer goods company in the world and to build category-leading partnerships with industry-leading outlets.

You possess a strong knowledge of brand and production processes and you will bring forward the history, heritage and vibrancy of the luxury brand you represent. You are well-connected within the Swiss bartending and gastronomy scene, you know the Whisky Specialist Store spirits industry as well as retail businesses, and you have a proven track record of building brands in this trend-leading space.

We are looking for someone with a high affinity for the luxury industry and an in-depth understanding of its consumer and how to engage with them.

Top Accountabilities
- Become the point of contact for our trend-leading and premium business partners in your region.
- Nurture relationships with the On Trade outlets, mainly in the 5 Star Luxury Hotel segment, high end mixology bars, and well selected GaultMillau restaurants for the regions Basel & St.Moritz.
- Develop training programs, tastings and create brand awareness at scale in a consultative way by closely working with the commercial team in the region.
- Translate social events and promotion activities into content creation for your social media platforms, always respecting the Swiss law.
- Lead national and international initiatives like the World Class competition and act as a consultant to the cocktail and bartending community.
- Generate luxury content of pre-defined events, which will be shared across Diageo’s and social media channels in order to create further brand awareness.
- Together with our customers you create brilliant luxury experiences for our luxury consumers through best-in-class presentations of our portfolio.

About You:

- 3+ years proven experience, in top accounts as bar manager, owner, bartender or manager
- Strong communication skill, internally and externally, verbal and written
- Outstanding project management, creativity and innovative thinking linked to specific business opportunities
- Good understanding of industry trends, social influences, business drivers
- Understanding of mixology, a passion for spirits, ability to deliver strong execution and engage with customers/consumers and other relevant partners
- Open to regular travel

**Offer**:

- An inclusive company culture that puts employees and their development first
- A flexible working environment and supporting policies that suit your lifestyle and needs
- A competitive salary with bonus and benefits budget
- and of course, THE best colleagues

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you

Don’t let anything stop you from applying

Worker Type:
Regular

Primary Location:
Lausanne

Additional Locations:
Job Posting Start Date:
2024-04-23