Re-advertisement: Consultant

**Job no**: 567234

**Contract type**: Consultant

**Duty Station**: Geneva

**Level**: Consultancy

**Location**: Switzerland

**Categories**: Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope**

As part of the Digital Strategy of UNICEF, the Digital Data Analytics Specialist will be responsible for the Web Analytics accurate implementations in the respective region and provide statistical and actionable insights for the Digital teams.

This Digital Data Analytics Specialist will analyze large amounts of raw information to find trends that will help improve the digital campaigns' performance in each region. This Digital Data Analytics Specialist will build data products to extract valuable business insights and recommend actions to the digital teams. Therefore, this role will share commercial responsibilities over the results of the digital campaigns in the respective region. This consultant role will be in the Data & Insights team, under the global Digital Team of Division of Private Fundraising and Partnerships (PFP) UNICEF.

We are looking for one Consultants to cover the **Latin America and the Caribbean (LAC) Region**. Consultant can be home-based and is expected to work **in the same time zone with a +/- 3 hours** **difference**.

**How can you make a difference?**

Scope of Work:
Analytics Reporting and Insights Generation
- Support key markets with advanced analytic solutions in order to tackle business problems such as online conversion rate increase, hypothesis generation for AB testing, path to conversion of digital advertising channels and Marketing Mix Modelling techniques to measure incremental gains from all fundraising channels including offline channels such as DRTV and Face to Face.
- Work with IG team colleagues to improve donor engagement and retention activities by using various data sources (CRM, Payment, Online).

Digital Analytics and Fundraising
- Provide specialist digital analytics and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
- Provide input into PFP’s overall strategic planning with digital analytics strategy and support this strategy with National Committees and country offices.
- Provide specialist digital local knowledge to UNICEF National Committees and country offices in the assigned region as required.
- Support markets in maximizing opportunities through leveraging digital marketing tools and technology.

Analytics and Tracking
- Manage and implement digital analytics, champion first party data tracking methodologies and have a strong understanding of data collection best practices for GA4 360 in line with Global Data and Analytics team standards and recommendations.
- Strong understanding of digital analytics data and how it can be used and blended with other first party data sources to provide a holistic donor 360 view.
- Ability to work in Google Big Query environment and build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics that support in-market acquisition and retention efforts (desirable).

Support the Digital Talent & Knowledge Management Strategy by
- Actively participate in the creation of a global digital analytics community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.
- Leverage Knowledge Management for improved digital analytics results, identifying, sharing, and replicating case studies and best practices across markets.

**Work Assignments Overview**
- **Analytics Reporting and Insights Generation** - Support key markets with advanced analytic solutions in order to tackle business problems.
- **Digital Analytics and Fundraising** - Provide specialist digital analytics and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
- **Analytics and Tracking** - Implement digital analytics, champion first-party data tracking methodologies and best practices
- **Digital Talent & Knowledge Management** - Actively participate in the digital fundraising community. Identifying, sharing, and replicating case studies and best practices across markets.

**Deliverables/Outputs **(The timeline will be adjusted accordingly based on actual contract start date)

**Deliverables 1**:Advanced analytic solutions are delivered**, hypothesis generation for AB testing, and path to conversion of digital advertising channels resulting to improve online conversion rates.

**Deliverables 2**:Digital analytic dashboards are developed and delivered,** collaborating with marketing teams, and using Marketing Mix Modelling techniques to mea