Global Brand Manager

vor 3 Wochen

Genf GE, Schweiz Teoxane Vollzeit

**Date**:26 juil. 2024

**Lieu**: Genève, Global Marketing, 1203

**Entreprise**:teoxanesa

Teoxane Laboratories were established in Geneva, Switzerland, in 2003. They are specialized in the design and manufacturing of hyaluronic acid-based dermal fillers and dermocosmetics. Teoxane strength is to offer a global patient care. Using its products, practitioners are able to fill all kinds of wrinkles, from the finest to the deepest, to restore youthful volume to the face, and to treat the neck and décolleté, with natural results. The strength of Teoxane is also its human size and independence. Teoxane has a total freedom of thoughts, action and innovation which makes the company unique.

In the frame of the growth of our business, we are looking for a:
**Global Brand Manager**

**Main** activities**:
**Brand Strategy, Brand Performance and planning**:

- Develop and execute a comprehensive global, science based, brand strategy.
- Define Brand positioning, value proposition and messaging that resonate with target audiences across markets.
- Monitor industry and consumer trends, competitor’s product lines and activities, consumption trends, and develop in-depth market expertise.
- Recommend market studies to understand the behavior of our different B2B and B2C targets to identity market opportunities and trends.
- Analyze internal sales performance and market data (panels/ad hoc studies) to identify business priorities.
- Ensure the monitoring of activities and marketing plans across multiple markets, acting as a global point of contact to identify best practices and align with the overall strategy.
- Collaborate with regional and local marketing teams to understand market specificities, needs and ensure alignment and effective implementation of global strategies.
- Manage the alignment and the good execution of the Brand Process to maintain consistency across markets.
- Monitor brand performance metrics.
- Manage the product portfolio lifecycle.
- Provide strategic recommendations for continuous improvement bases on data driven insights.

**Marketing Campaigns and Initiatives**:

- Develop and implement the annual marketing plan to drive brand awareness and achieve revenue objectives and increase market share for the range of injectable products.
- Propose communication strategies and develop assets to promote products to our B2B and B2C targets.
- Drive, create and develop promotional materials supporting marketing campaigns. Oversee the roll out of marketing campaigns and measure the ROI.
- Manage, adapt, and update corporate communication materials (e.g., catalogs, brochures, print materials, and images).
- Establish relationship with Key Opinion leaders and involve them in core marketing projects.
- Plan and drive ad boards with KOLs to validate marketing concept, clinical approach and injection techniques.
- Work closely with medical education department to ensure an alignment between marketing and medical education strategies
- Work closely with various departments (medical affairs, clinical, regulatory, sales, purchasing) and communication agencies.
- Define and monitor the budget related to your projects.

**Education, Experience & Skills **Requirements**:

- University degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in brand management, preferably within the medical devices or pharmaceutical sector.
- Strong organizational skills and prioritization abilities.
- Collaborative mindset and agility to work in a fast-paced environment.
- Strong interpersonal skills, adaptability and resilience.
- Results-oriented with a “can-do” attitude.
- Excellent command of English, both spoken and written, French is a plus but not mandatory.
- Interest in the Beauty sector and scientific medical brands, with a good understanding of premium brands in a professional market
- Available to travel internationally (10-20% of time)

TEOXANE promotes equal opportunity and places at the heart of its human resources management policy the fight against all forms of discrimination based on age, gender, origin, disability, or any other personal characteristic.

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