Marketing & PR Lead - Switzerland
vor 2 Wochen
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
An exciting opportunity exists for a talented
Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in Switzerland, based in our offices in Zurich. You have minimum of 7 years’ experience in a similar Marketing\/Brand\/PR Role preferably in the Luxury or Luxury Hospitality\/Travel Industry You know the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training) You have a proven track record of organizing luxury events You led execution and amplification of omni channels marketing & PR campaigns You know the role of paid media, KPIs associated You set yourself apart through your personal accountability to deliver with excellence You are structured, well organized and know how to navigate in a matrix organisation You are fully fluent in German, French and English, any other European language is a plus Openness to travel up to 20% of the time mostly nationally occasionally internationally.
PR: Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness. Organize key industry or brand events (virtual and\/or live) within the local market Help identify, select and manage the relevant agency partners Identify and negotiate contracts with local brand ambassadors in line with the global team Hold key relationships to trade and lifestyle media in the local market Propose local partnership ideas to drive brand awareness and value Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture\/video materials) and prepare & create PR tool kits for local activations\/projects Manage the media reporting for Explora Journeys and competitor brands
**Marketing**: Lead the delivery, adaptations and amplification of corporate marketing campaigns Coordinate the adaptation and delivery of key B2C and B2B2C assets across the region Be the local guardian of the brand equity and ensure perfect brand executions across all channels Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in Switzerland Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base Own the Marketing & Communications budget, including agency\/vendor managementVISA REQUIREMENTS (if any)
EU Passport or right to work in SwitzerlandPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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