Marketing Executive

The role includes the following activities:

• Building local brand awareness and positioning
• Evaluating and maintaining a marketing strategy through the year
• Implement the Marketing Plan (sales and after sales) to achieve the targets
• Organizing and participating to the dedicated events (product launch, vehicle displays, partnerships…)
• Coordination with the other Brands for general events / communication
• Monitoring expenses and budgets in line with the annual Budget and negotiate manufacturer supports for the related marketing activities
• Developing and managing advertising and offers campaigns (sales and after sales)
• Manage Events planification, full execution and follow up
• Participation in brands trainings, conferences, trade shows, and major events
• Handling social media, public relation efforts, and content marketing.
• Supervising all digital activities : website management, social media animation, digital exposure
• Monitor all PR agency activities including printed media, social media and online media
• Development of Affinity partners relationships
• Communication with the Brand central marketing department and apply the Brand standards
• Managing the CRM and customer data
• Supporting sales team on local events and ad hoc projects

To be successful :

• You speak French and English (C1 at least in both) which enables to communicate with a diverse audience. Additional language is a plus.
• You have a previous experience in Marketing/Communication/PR/Events within the local luxury industry (> 5 years)
• You bring a deep understanding on such client needs and expectations.
• You have a proven ability to create and implement strategic marketing plans.
• You know how to organize relevant events for the targeted audience.
• You have a strong acumen with the ability to understand, develop and manage budgets for all marketing related activities
• You are at ease with market analysis, social media management and brand awareness
• You are curious, creative, flexible, autonomous
• You have a strong interest in automotive and luxury worlds
• You have a relevant network in Western Switzerland

If you are passionate about the luxury industry and have successful experience, we would be delighted to receive your application for the position of Marketing Executive within our luxury brand concession.

Please send your application package (CV and cover letter) via email to t.fonfeur@pegasusauto.com.