Global E-Merchandiser

vor 4 Wochen

Luzern, Luzern, Schweiz Sazerac Company Vollzeit
Sazerac Company Overview

Build your career at Sazerac With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double-digit growth every year Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Job Description/Responsibilities

Sazerac - Global E-Merchandiser (CH)

Passionate about shaping how shoppers engage with brands online? As the E-Global Merchandiser, you'll take the lead in bringing the Sazerac portfolio to life across E-Commerce platforms for Online Retailers and Websites/E-Shops, ensuring that our products stand out and convert customers through optimized content and perfect digital shelf execution. This role will report to the Global Manager: E-Merchandising & Digital Shelf, also based in our Global Hub in Lucerne.

Join us in this exciting role where your expertise will directly influence how our products are discovered, engaged with, and purchased across the digital landscape

What You'll Be Responsible For in the Role:

  • Drive eCommerce Excellence: Execute a global e-merchandising strategy in collaboration with local sales teams, brand teams, and internal and external agencies to ensure our products capture attention and drive sales.
  • Content Creation, Coordination, and Briefing to Agencies: Work closely with The Shop, Sazerac's Creative Team, to brief and develop online master content for both Online Retail, Websites/E-Shops, and other brand channels, ensuring that our digital presence is impactful and consistent.
  • Content Localization & Adaptation: Manage the adaptation and localization of content across all markets, partnering with agencies to meet local retailer specifications and shopper behaviors.
  • Content Syndication: Lead the implementation of content on retailer websites and brand online platforms, ensuring our products are represented accurately and compellingly across all digital touchpoints using Sazerac Syndication tools.
  • Performance Optimization: Track and analyze key performance metrics using e-monitoring and digital shelf tools to continually optimize merchandising strategies. Ensure product listings are accurate, complete, and optimized for search visibility and customer engagement.
  • Enhance Online Shopping Experience: Monitor the online shopping experience continuously, identifying opportunities to improve site navigation, product discovery, and overall user experience.
  • Cross-Functional Collaboration: Work closely with brand, sales, creative, and IT teams to ensure a cohesive and unified approach to digital merchandising that aligns with broader company goals.
  • Industry & Trend Awareness: Stay informed about industry trends, competitor activities, and customer preferences to drive innovation and keep our eCommerce strategies ahead of the curve.
  • Inventory & Logistics Coordination: Partner with inventory and logistics teams to ensure accurate stock levels and timely product availability on E-Shops and Branded websites platforms, supporting a seamless shopping experience.
  • Support Local e-Sales: Provide support to local e-sales teams with online retail operations as needed, ensuring consistency across all digital channels.
  • Compliance & Best Practices: Ensure all product listings and digital content adhere to company standards, industry regulations, and best practices, maintaining our brand's integrity online.
  • Omnichannel Alignment: Collaborate with Shopper Marketing teams to align digital and in-store experiences, creating a seamless and integrated omnichannel experience for our customers.
Qualifications/Requirements

REQUIREMENTS to be Successful in this Role:

  • Bachelor's Degree
  • Minimum of 2-4 years of relevant experience in charge of E-Merchandising & Digital Shelf for Global brands
  • True digital global e-merchandising experience in key regions is mandatory - priority regions are North America, Europe, and APAC
  • Online Retail experience is mandatory - 70% of the work will be for Global Retailers in key regions (Amazon, Tmall, JD, Walmart, Tesco, etc.) in partnership with local sales teams
  • Experience with E-Content/E-merchandising for Global Websites & E-Shops is a strong nice to have since it will represent 30% of the work
  • Demonstrable expertise creating best-in-class briefings for e-content and e-merchandising assets is mandatory. This point to be carefully assessed during the interview process
  • Hands-on experience with managing and optimizing product listings on e-commerce platforms being the main partner of local sales and brands teams
  • Solid expertise on digital shelf optimization, e-business platforms, content creation, management and syndication systems, and e-monitoring tools
  • Basic knowledge of HTML/CSS and Content Design programs for minor adjustments when required
  • Proven ability to collaborate with Shopper Marketing teams to align digital and in-store experiences
  • Strong skills managing internal stakeholders and cross-functional teams, especially working with Sales, Brand, Shopper Marketing, and Creative Teams
  • Exceptional project and time management and analytical skills, with the ability to interpret data and make data-driven decisions
  • Detail-oriented with a strong focus on accuracy and highest standards of quality for content delivery across regions, markets, and retailers
  • Previous experience in FMCG, Spirits, or Beverages a plus
  • Strong communication skills
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