Lead - Retail Marketing B2B
vor 3 Wochen
As Retail Brand Marketer you will be responsible for developing and executing global marketing campaigns that drive product awareness, engagement, and sales across retail channels. Working closely with cross-functional teams, this role focuses on aligning brand strategy with retail-specific initiatives to deliver impactful campaigns that enhance the customer experience and support product launches. A key part of the role is building and managing the retail marketing calendar, using retail performance data and other insights to optimize campaigns and ensuring maximum impact at retail touchpoints, driving both brand growth and revenue.
Your Mission- Drive impactful launches of product and campaign across our own Retail stores and marketing landscape.
- Lead key campaigns, ensuring clarity in the retail strategy, objectives and production deliverables, roll-out as well as overall planning and execution.
- Support and collaborate with the Trade Teams in KPI tracking of brand campaigns, capsule moments and product launches.
- Ensure a smooth campaign process and effective coordination across different teams and function, both globally and regionally, such as Global Marketing teams, Commercial Teams, Merchandisers, Trade Teams, Retail Marketing teams and Brand Experience teams.
- Ensure deliverables for all campaign and retail needs are captured and briefed into relevant stakeholders.
- Collaborate with different departments, such as product teams, merchandising and visual merchandising to ensure marketing and brand campaigns support the retail strategy, as well as align with the e-commerce team to create omni-channel experience (e.g. ensuring promotions are consistent both online and in-store).
- Create and update Retail Brand Calendar seasonally and annually, ensuring it aligns with the broader brand campaigns and product strategy. Plan key promotions around commercial moments and commercial calendars.
- You have 6+ years experience in a campaigning position connected to Retail Brand Marketing.
- You have exceptional collaboration and relationship-building skills and can work effectively across cross-functional teams including marketing and campaign teams, commercial teams, merchandising, retail teams, visual merchandising as well as overall brand experience teams.
- You have an entrepreneurial mindset and are comfortable to work in a fast-paced and hands-on environment handling multiple projects.
- You are self-motivated and driven to embrace new challenges and committed to continuous learning.
- Strong understanding of retail marketing channels and trends, including retail both own channels and B2B as well as in-store experiences.
- Experience in developing and executing integrated marketing campaigns that align with brand strategy and drive sales.
Our Retail Brand Marketing team is passionate about building strong brand presence and driving customer engagement across every retail touchpoint. We leverage strategies, creative campaigns and build on consumer insights to craft memorable retail experiences that resonate with shoppers and elevate brand presence. Being a sportswear brand we are a fast-paced company with a high tempo but with huge amounts of positive energy and passion for what we do.
What we offerOn is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
We want to set everyone up for success, so here's the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
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