DIGITAL CUSTOMER EXPERIENCE PROJECT LEADER 100%

vor 4 Stunden


Biel, Schweiz The SWATCH Group Vollzeit
Job description

This role consists of acting as a strong partner in the implementation and execution of the worldwide loyalty program strategy, with a focus on driving customer retention and building an engaged, loyal community connected to the brand.

Main responsibilities will include:

  • Facilitate the implementation and running phases of the brand loyalty program
  • Support the on-going deployment of the brand loyalty program on the various platforms used to guarantee the best brand experiences throughout our retail stores, online pages, and social media channel
  • Oversee the day-to-day operations of the customer loyalty program across digital channels within a Salesforce ecosystem
  • Create and execute initiatives to engage customers, encourage repeat purchases, and enhance brand loyalty
  • Design and execute customer retention campaigns created on our communication channels (email marketing, push notifications, etc.)
  • Propose & develop content to maintain customer interest (e.g., newsletters, blog posts/conversations, contest, or other interactive content)
  • Identify pain points or gaps in the customer experience and work with cross-functional teams to resolve them
  • Identify technical issues that may arise with customer accounts or program functionality to ensure smooth customer journey and best-in-class program delivery
  • Spot trends, develop high-level customer experience roadmap and suggest program adjustments to improve retention.
  • Create monthly report and share it with the stakeholders
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