Advocacy and Communication Specialist

Organization: Green Earth Action Foundation (GEAF)Employment Type: Full-time position on a 6-month fixed-term contract, renewable based on performance and organizational needsReports to: Head of Geneva Office and ProjectsSupervises: Graphic Designer (and potential communication volunteers or GEAF Ambassadors)Languages: Fluent in French and EnglishCompany OverviewThe Green Earth Action Foundation (GEAF) is a United Nations Environment Programme (UNEP) accredited international non‑profit organization headquartered in Geneva, Switzerland. Founded in 2023, GEAF was established in response to the urgent need for systemic solutions to the climate crisis and a growing demand for inclusive, youth‑led sustainability leadership. The Green Earth Action Foundation advances sustainability by empowering young leaders and fostering environmental awareness. Guided by UN values and aligned with the Sustainable Development Goals, we implement education‑driven, community‑based initiatives that promote ecological responsibility, social equity, and systemic change. By cultivating informed leadership and inclusive platforms for engagement, we drive transformative action toward resilient and just societies worldwide.Job OverviewUnder the supervision of the Head of Office and Projects, the Advocacy & Communication Specialist will develop, coordinate, and implement the organization’s overall communication, PR, and marketing strategy. You will be responsible for managing all aspects of the Foundation’s external and internal communication — including strategic planning, public relations, digital presence, newsletters, event promotion, photography, livestreaming, and outreach campaigns. You will also directly manage the graphic designer, ensuring the timely delivery of high‑quality visual materials consistent with the Foundation’s branding. This position combines strategic vision, operational execution, and creative storytelling, making it ideal for a dynamic professional ready to take ownership of an entire communication ecosystem.Main Responsibilities1. Strategic Communication & PlanningDesign and implement the Foundation’s comprehensive communication and marketing strategy aligned with its mission and annual objectives.Develop an annual and quarterly communication plan with clear goals, KPIs, target audiences, and messaging priorities.Create and manage a detailed editorial calendar covering social media, newsletters, campaigns, and events.Maintain brand consistency across all materials, ensuring adherence to the Foundation’s visual identity guidelines.Regularly evaluate communication performance and adjust strategy based on analytics and organizational needs.Prepare communication briefs and key messages for leadership and spokespersons.2. Public Relations & Media EngagementBuild, maintain, and expand relationships with journalists, editors, influencers, and media outlets in the sustainability and NGO sectors.Draft and distribute press releases, media advisories, op‑eds, and position statements.Coordinate media interviews, press conferences, and public appearances.Develop press kits, media lists, and background materials for reporters.Track and analyze media coverage, preparing regular visibility reports.Manage the organization’s reputation and oversee crisis communication when necessary.Identify and leverage PR opportunities through environmental observances, campaigns, and partnerships.Plan, create, and schedule posts across all social media platforms (LinkedIn, Instagram, Facebook, X/Twitter, YouTube, TikTok).Oversee day‑to‑day management of accounts, ensuring consistent and high‑quality engagement.Write and edit impactful captions, posts, and updates tailored to each platform.Design and implement digital marketing campaigns (paid and organic) to promote projects, webinars, and events.Monitor analytics and performance data to assess impact and optimize content strategy.Manage social media advertising budgets and produce ROI reports.Collaborate with the graphic designer to produce visually compelling visuals, banners, infographics, and short videos.Stay up to date with trends and new tools in social media, sustainability communication, and digital engagement.4. Content Creation & StorytellingProduce compelling written and multimedia content that highlights the Foundation’s mission, projects, and success stories.Draft articles, blogs, and website updates on current initiatives, campaigns, and events.Write executive speeches, talking points, and donor communications.Coordinate storytelling with field staff and partners to collect human‑interest stories and visual materials.Ensure all content is optimized for online visibility, SEO, and accessibility standards.Work closely with the graphic designer to translate narratives into strong visual materials (brochures, posters, infographics).5. Newsletter & Email CommunicationDevelop and manage the Foundation’s email marketing and newsletter strategy.Write, edit, and format monthly and campaign‑based newsletters (Mailchimp or similar).Coordinate with project teams to collect relevant updates, visuals, and calls to action.Segment mailing lists and track subscriber engagement and conversion rates.Continuously optimize email design, content, and performance based on data and feedback.Ensure GDPR compliance and proper management of contact databases. 6. Website ManagementOversee content updates, structure, and visual layout of the Foundation’s website.Write and edit new pages, project summaries, and event announcements.Manage SEO optimization and analytics tracking (Google Analytics, Search Console).Ensure the website remains accessible, up‑to‑date, and consistent with the organization’s branding.Coordinate with developers or IT support for technical improvements.7. Event Communication, Photography & LivestreamingManage communication and visibility for all events, webinars, and campaigns (pre‑, during‑, and post‑event).Handle basic photography and videography, ensuring quality visual documentation.Oversee livestreaming setup and execution (OBS, Restream, Zoom Events, or similar platforms).Produce highlight reels, photo albums, and post‑event communication materials.Archive and organize all audiovisual content for future use in reports and campaigns.Coordinate with the graphic designer for event materials (programmes, banners, backdrops, invitations).8. Outreach, Partnerships & Community EngagementDevelop and implement outreach strategies to increase visibility among key audiences (donors, policymakers, youth, NGOs).Build communication partnerships with like‑minded organizations and networks.Engage with online communities and followers to maintain active interaction. 9. Internal Communication & CoordinationEnsure smooth communication across teams, directors, and project managers.Support leadership in preparing presentations and communication materials for internal use.Directly supervise the graphic designer, ensuring quality, timely delivery, and alignment with organizational needs.Define priorities, assign design tasks, and ensure visual consistency across all platforms.Provide feedback and creative guidance on graphic materials, layout, and visual storytelling.Coordinate with external service providers (printers, video editors, agencies) when needed.Mentor volunteers or ambassadors on communication principles when applicable. 11. Monitoring, Evaluation & ReportingTrack communication and marketing KPIs (growth, engagement, visibility, conversion).Prepare regular reports for management on communication performance and impact.Analyze analytics data to improve campaign effectiveness.Conduct post‑campaign evaluations and lessons‑learned sessions.Contribute to the Foundation’s annual report with communication highlights, metrics, and visual content.Required QualificationsBachelor’s or Master’s degree in Communications, Marketing, Journalism, Public Relations, or a related field.Minimum 2–3 years of experience in a similar role, ideally in an international NGO or sustainability‑focused organization.Proven experience managing communication strategy, PR, and digital campaigns from concept to delivery.Outstanding writing, editing, and storytelling skills in English and/or French (fluency in both highly desirable).Experience supervising or collaborating closely with graphic designers and creative teams.Proficiency with content management systems, newsletter platforms (Mailchimp, Hubspot), and social media tools (Meta Business Suite, Hootsuite, Buffer, etc.).Strong knowledge of analytics tools (Google Analytics, social media insights, UTM tracking).Skilled in photography, videography, and livestreaming setup and management.Excellent project management, multitasking, and organizational abilities.Creativity, autonomy, and the ability to work under pressure with minimal supervision.Passion for sustainability, environmental protection, and global cooperation.Preferred QualificationsExperience in advocacy communication, sustainability policy, or environmental campaigns.Familiarity with SEO, Google Ads, and digital advertising.Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere) or Canva.Experience working in multicultural and multilingual environments.Additional languages (Spanish, Arabic, German, etc.) are an asset.Personal AttributesStrategic thinker with strong operational execution skills.Highly proactive and solutions‑oriented.Excellent interpersonal and intercultural communication abilities.Strong sense of initiative, ownership, and accountability.Detail‑oriented, creative, and passionate about impact‑driven storytelling.What We OfferA leadership role within a dynamic, fast‑growing sustainability NGO.Full development of the organization’s global communication and marketing strategy.Opportunity to shape the Foundation’s brand and public image worldwide.Collaborative, mission‑driven work environment based in Geneva.Exposure to international environmental networks and events.Room for creativity, autonomy, and professional growth. #J-18808-Ljbffr