Marketing Manager
vor 3 Wochen
Company Description
Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.
Salomon, known as “The Mountain Sport Company”, was born in 1947 in the heart of the French Alps. Salomon’s commitment to innovative design and passion for mountain sports has led to a vast range of revolutionary concepts in bindings, boots, skis, and apparel for both Alpine and Nordic skiing, as well as innovative solutions for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.
Through performance-driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is also committed to sustainability through its programs and values diversity, striving to create an inclusive environment for all. Salomon is headquartered in Annecy, France.
Job Description
Design and implement the Salomon local marketing plan in partnership with local managers of all channels (Field, Key Account, District Manager, Epicentre, Road Running, Sportstyle, D2C) to achieve brand development targets and provide the best-in-class consumer experience. Represent the local market to the global/regional brand organization and ensure local execution of the brand strategy.
Execution of brand strategy in Switzerland:
- Ensure best-in-class consumer experience execution at the local level.
- Develop and coordinate the local marketing plan, in line with global/regional brand management and merchandising directions.
- Lead the marketing team in the country and act as the marketing point of reference for the omnichannel organization.
- Provide country budget guidance and manage the local marketing team to implement the brand’s yearly and seasonal plans.
- Monitor achievement of the Salomon local marketing plan and recommend adjustments if necessary.
- Develop and execute marketing activations for D2C channels.
- Lead the implementation of the shopping experience framework and develop Joint Trade Marketing plans to ensure adequate brand representation at wholesale partners.
- Guard the brand equity in the country/country cluster.
- Develop and implement the Epicenter Marketing plan in coordination with the Epicenter Leaders.
- Lead local sustainability programs and activations.
- Be the marketing point of contact for local Key Accounts, Premium Partners, and HQ Retail.
- Deliver customer presentations at key meetings, conveying seasonal programs.
- Cooperate with Sales team to develop local customer plans, including co-op campaigns.
- Own local Customers Joint Marketing Plans, define and agree on plans and related tracking.
Representation of local needs to EMEA and global brand organization:
- Represent the country/country cluster to the global brand/category teams, ensuring execution of the global brand strategy throughout the territory.
- Work closely with the EMEA Marketing Director to ensure plans meet local market needs.
- Support the local Commercial team to build compelling customer and consumer value propositions.
- Structure local market needs into regional marketing requirements.
- Report efficiently KPIs, local needs, and executions to the EMEA Marketing Director.
- Share best practice examples via the EMEA Marketing community.
Qualifications:
- 8 to 10 years of professional experience in marketing and communication.
- Experience in client presentation is a must.
- Deep understanding of the sporting goods distribution: B2B, D2C, Brick & mortar, Etailer, specialty sporting goods.
- Track record of developing, coaching, and motivating teams and individuals.
Foreign languages: proficiency in English.
Computer skills: command of Microsoft Office.
Others:
- Sporting goods product and market knowledge.
- Expertise in marketing planning.
- Proven ability to work in a multi-stakeholder environment.
- Ability to work closely with commercial and sales teams.
- Leadership and people management skills.
- Excellent communication and interpersonal skills.
- Summarization and analysis capabilities.
Additional Information:
- Full-time position, permanent contract.
- Based in Hagendorn, Switzerland.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Sporting Goods
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