Campaign manager
vor 3 Wochen
Campaign Manager
Nous sommes l'un des leaders mondiaux de la e-santé. Nos logiciels sont conçus pour soutenir toutes les activités médicales et organisationnelles dans les cabinets médicaux, les pharmacies, les laboratoires et les hôpitaux. Nos systèmes d'information, destinés à tous les acteurs du système de santé, ainsi que notre gestion des dossiers patients en ligne, contribuent à créer un système de santé plus sûr et plus efficace.
Pour accompagner notre croissance, nous recherchons des Collaborateurs engagés et dynamiques, prêts à s'épanouir au sein de nos équipes tout en construisant leur projet professionnel.
Descriptif du poste
Rattaché(e) à la Directrice Marketing et Communication France, le/la Campaign Manager sera responsable de la création et de la mise en place de campagnes d'acquisition ciblant les professionnels de santé libéraux. L'objectif principal est de générer des leads qualifiés et de participer activement à la croissance de l'entreprise.
Les missions
- Participer à l'élaboration de la stratégie multicanal d'acquisition (digital, print, événements…)
- Concevoir et créer des campagnes, en autonomie ou en collaboration avec les équipes et prestataires
- Piloter la mise en œuvre des campagnes dans divers formats (emailings, webinaires, livres blancs, newsletters,…)
- Suivre et analyser les performances des campagnes
- Réaliser des bilans et formuler des recommandations pour maximiser le retour sur investissement
- Contribuer aux différents projets et missions de l'équipe selon les besoins
Poste en CDI
Lieu : Nanterre
Profil recherché
Vous êtes diplômé(e) d'une formation BAC+2 à BAC+5 (marketing, communication, lettres) et possédez au minimum 3 ans d'expérience professionnelle (hors stage) sur un poste similaire chez un annonceur.
Vous êtes orienté(e) résultats et faites preuve de rigueur, de réactivité et d'adaptabilité.
Vous aimez travailler en équipe tout en étant autonome dans vos missions.
Vous avez une bonne compréhension de l'écosystème marketing digital et souhaitez contribuer à la performance globale de l'entreprise.
Vous avez des compétences dans :
- le travail en mode projet
- l'utilisation de solutions de gestion de campagnes / CRM / Marketing automation (SAP Marketing Cloud serait un plus)
- la maîtrise des scénarios d'automatisation et des parcours d'acquisition
- la rédaction et mise en forme de contenus de campagnes
- l'utilisation d'outils collaboratifs (Confluence, JIRA, Airtable…)
- la maîtrise parfaite du français à l'écrit et à l'oral est indispensable, ainsi qu'un niveau professionnel d'anglais.
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