CRM Executive LP

Role Purpose / Mission Support client activations and daily operation of CRM team Main Accountabilities Assist in the development and implementation of CRM strategies to enhance customer engagement, retention and upgrade, through various lifecycle programs and client events Coordinate client communication calendar and work closely with agency for communication production (MMS / eDM etc), with reference to global guideline and campaign assets Contribute creative ideas for client events & activations that aligns with brand DNA, and liaise closely with internal stakeholders and external partners to ensure seamless event planning, execution, and on-site coordination Conduct data analysis to support client communication strategy, monitor campaign performance and generate actionable insights to improve ROI Collaborate with external partners on the sourcing and development of member premiums Close partnership with IT & external agency to support CRM system solutions Handle and follow up on customer enquiries in a timely manner Provide daily administrative support, including competitor monitoring, inventory management and invoice processing Main Objectives Assist CRM team to coordinate & implement client events & programs according to marketing calendar Support on data analysis to assess campaign performance Knowledge, Skills and Experience Degree holder in Marketing, Communications or other related disciplines 1-2 years working experiences in marketing field Strong sense of responsibility, well-organized and good communication skills Strong in MS Office applications including Excel, Word and PowerPoint Good command of written & spoken English & Chinese Immediately available is preferred #J-18808-Ljbffr