Event & Communication Specialist

Role:

The Event & Communication Specialist is responsible for the coordination and the successful execution for national and regional Brand Events. He / she supports Dealer Events if requested and manages the process of Sponsorships and Co-Branding activities to assures a successful implementation.

The Event & Communication Specialist is as well responsible of the brand communication (TV / Print / Radio) to assure a successful implementation and maintains close contact with the relevant agencies (creative, media, event). The Event & Communication Specialist has to ensure the campaigns efficiency, set proper KPI and ensure the ROI.

In this role she/he reports to the Marketing Section Manager Cars.

Main Accountabilities:

• Elaborates and executes the event and sponsorship activity at national and regional level, and propose and follow the related KPI’s
• Elaborates the communication (TV / Print / radio) and event strategy, together with the Marketing Manager, following the HME guidelines
• Designs with the agencies the best channel to communicate, define KPI’s and target, and ensure target are met
• Designs with the agencies the yearly event activity
• Prepares and follow-up on meetings with the agencies: plenary and small committee meetings
• Coordinates processes to ensures good collaboration with and between agencies; supports the Marketing Section Manager to establish and validate an annual evaluation of the agencies
• Establishes agency briefings to keep the deadlines and follows up on defined KPI
• Ensures that deadlines and budgets are respected
• Manages the relationship with relevant stakeholders within HME-CH and at Honda Europe and the creative agency of HME
• Co-hires and manages the trainee in order to increase her/his skills and to get a proper support in the event & communication topics

Main Responsibilities:

• Proposes, executes and monitors activities of Events, Sponsorship and Co-Branding Activities (contract follow-up, management of partnership activities, on- and off-line communication, budget management, reporting) to enhance Brand Experience and Awareness in line with the Brand mission
• Design and ensure the process of dealer enrolment, leads generation and conversion
• Coordinates and follow-up on advertising or promotional campaigns (TV / Print / radio), international or local, aimed at developing our Brand awareness and sales in Switzerland
• Gain the dealer network adhesion in the domain of event and communication, to ensure the success of project
• Ensure that every activity is set up with the proper KPI’s and measure results against those targets
• Ensures coordination and constant contact between the various partner agencies or service providers and optimize their efficiency related to campaigns and Events
• Proposes, plans and executes national and regional Events. Respects budgets and timelines to assure an efficient roll-out and manages all relationship with involved agencies
• Maintains regular contact with the dealers in order to achieve the highest possible efficiency and dealer participation in the planning and execution of dealer events or dealer marketing measures
• Proposes, executes and monitor communication campaigns
• Proposes and follow-up on KPI’s and measures all campaigns and events and ensures a PDCA process to measure results against targets and proposes counter measures when needed
• Supports the sales network for all requests related to the advertising strategy or promotion of the brand
• Works alongside the Digital Marketing team to ensure a smooth and efficient exchange of information to increase the efficiency of events and campaigns and provide a homogenous user experience offline
• Proposes, develop, coordinate and manage Dealer Marketing activities to enhance Brand Communication of Dealers in-line with Brand Values and User Experience (NL, Events, etc.)
• Cooperates with the Public Relations and Sales departments and Honda Motor Europe (HME) with the organisation and execution of Motor Shows (Genève, Zürich…)

Qualifications, skills and experience required:

Eager to learn constantly and adapt to changes and demands

Hands-on mentality

Excellent administrative and organizational skills with a good ability to multitask

Likes to work and share with his team to bring added value

Able to work independently

Strong ability to manage projects and high discipline to keep defined timelines

Rigorous, autonomous, organized

Spirit of continuous improvement

At ease with computer tools

• Good communication and good speaking ability
• Creative and flexible to respond to market development
• Be organized and precise, ability to manage different projects at the same time
• Reactive to be able to make decisions quickly
• Proactive with a high level of initiative
• Curious and having a good knowledge of the markets
• Team player, manage and motivate a team
• Bilingual French, Swiss German and very good knowledge of English
• Available to travel in Switzerland and Europe
• Good computer skills