Digital & Brand PR Specialist Z-EUR

Type of contract: Permanent contract Target Start Date: January 2026 What we offer at Nestlé Exciting opportunities to develop your career your way; across different brands, businesses, functions, and regions. Flexible working arrangements - facilitating creativity and collaboration. A culture of respect, with diversity, equity and inclusion at its core. Learn more here . A dynamic international environment empowering you to learn, develop and grow. Don’t hesitate to connect with us during the recruitment process to learn more . Position Summary As a Digital & Brand PR Specialist Zone EUR and part of the Z-EUR Corporate Communications team, you will be responsible for shaping Digital Communications & Brand PR strategies and tactics that elevate Nestlé’s corporate and brand reputation in the digital space, ultimately supporting markets to execute these. In this position, you will work closely with brand owners and Sustainability, you will develop storytelling that connects business priorities with consumer relevance, enhances brand credibility, and amplifies Nestlé’s voice across earned and owned digital Corporate channels through data-driven influence, content, and creative partnerships. You will be part of the Z-EUR Corporate Communications team based in Vevey, which, together with Government Relations and Sustainability Engagement team located in Brussels, forms the Z-EUR Corporate Affairs team. A Day in the Life of a Digital & Brand PR Specialist Zone EUR Lead, develop, and implement Z-EUR digital communication plans that support the "Healthier Eating" strategy and reinforce the narrative of the corporate brand Set direction for development, content and activation of Z-EUR corporate channels (e.g. social media, search) Co-create, and launch Z-EUR (digital) campaigns and initiatives around Z-EUR key brands, strategic growth platforms (Z-EUR and markets), and execute Global Corporate Communications Campaigns with Z-EUR markets Monitor and report on Z-EUR corporate digital communication performance metrics Own corporate social media community management Support and advise markets on digital comms/brand PR topics and Z-EUR/global campaigns, improving ways of working and uplifting their digital PR capabilities Act together with Media Relations and Internal Communications to create successful, impactful Z-EUR communications events together with Corporate Marketing Collaborate closely with corporate and brand teams to ensure consistent messaging and integrated efforts. What will make you successful Background in Corporate Affairs, Brand Public Relations, (Digital) Campaigning & Communications, or relevant field Significant experience in shaping and executing full cycle digital communications strategy, brand PR, or integrated media in multinational and/or agency environments, good knowledge in digital issues/crisis management Proven success in digital storytelling across European markets, with a strong understanding of the digital media landscape and social platform dynamics Excellent networking ability and proven experience in coordinating internal teams (Brand, Marketing, Sustainability, etc.), and leading senior stakeholders Strong analytical mindset, fluent in data interpretation and ROI evaluation for effective brand communication & campaigns. Proven ability driving continuous improvements and proactively elevating processes. Proactive & hands‑on approach in creating region‑wide content Ability to simplify complex topics into simple engaging communications Excellent command of English (verbal & written) for high quality content creation, proof-reading and communication; fluency in another European language is a plus (e.g. German, French). Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially. At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering a diverse, friendly, supportive, and collaborative environment, that creates positive disruption, embraces innovation, and empowers people and teams to win. We aim to hire friendly, respectful, inspiring people who care about the people’s lives that we touch every single day. #J-18808-Ljbffr