Social Media Manager

vor 2 Wochen

Zürich, Schweiz EF Education First Gruppe Vollzeit

Coordinating successful marketing campaigns and building a brand’s social media presence requires careful project management, performance analysis, and a deep knowledge of social platforms – from native features to viral trends.

We’re looking for an English-speaking Social Media Strategist to operate primarily across TikTok, Instagram, and YouTube, focusing on data-driven creative strategy and implementation while coordinating between our social media team, digital growth team, and campaigns team.

Informed by data insights, you will drive creative alongside our Creative Lead and Visual Designer, producing high-quality, engaging content that aligns with our brand voice and resonates with our target audience. You’ll stay on top of the latest social media trends to ensure our brand remains relevant and engaging.

Key responsibilities:

  1. Analytics and performance tracking: Use social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, native platform insights) to track content performance and engagement metrics. Generate regular reports on key metrics, using insights to inform content planning and strategy adjustments.
  2. Content creation and collaboration: Develop compelling content that aligns with our brand voice. Work with our social media creative team to elevate our digital storytelling and advise on new creative strategies – from influencer collaborations to AI technologies.
  3. Trend monitoring and innovation: Stay up-to-date with social trends, platform updates and emerging formats. Identify and experiment with new ways to capture audiences, introducing new ideas and formats to drive engagement.
  4. Campaign support and integration: Work with the paid ad team and campaigns team to align organic and paid content strategies, ensuring cohesive campaigns across channels. Collaborate on cross-platform initiatives to drive engagement, visibility, and brand consistency.
  5. Account management: Oversee daily management of social media accounts, ensuring branded content is posted consistently across platforms.
  6. Influencer marketing: Support influencer marketing projects with sourcing, analysis, contracting, and implementation.

Required skills and qualifications:

  1. Experience: 4+ years of experience in social media management or digital strategy, focusing on performance analysis and content creation.
  2. Platform expertise: Deep knowledge of key social media platforms (Instagram, YouTube, Facebook, X, LinkedIn, TikTok) and familiarity with emerging platforms and trends.
  3. Analytical mindset: Skilled in using social media analytics to track and optimize performance. Experience with reporting on KPIs and metrics to inform future strategies.
  4. Content creation skills: Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and experience developing content that drives engagement.
  5. Collaborative skills: Ability to work closely with creative and paid ad teams to produce cohesive campaigns and social strategies.
  6. Brand-driven communication: Excellent written communication skills, with a strong understanding of brand voice and audience dynamics.
  7. Trend enthusiast: A passion for social media trends, pop culture, and digital content, with a curiosity to experiment with new formats and creative ideas.

Preferred Qualifications:

  1. Education: Bachelor’s degree in Marketing, Communications, or a related field.
  2. 4+ years in a social creative or digital performance role.

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