Branding & Marketing Lead

About Liom

Liom is a leading Swiss health-tech startup dedicated to revolutionizing the field of personalized health and wellness monitoring technology. Our objective is to develop the first health wearable monitoring glucose non-invasively. We will launch our wearable as a consumer product in the EU in H1’2027, and then as a medically cleared product in the US. We are on a mission to empower people to live healthier lives, and our cutting-edge app is at the forefront of this transformation. Our team consists of over 80 staff, including more than 50 PhDs, with deep expertise in entrepreneurship, product development, and the required engineering as well as scientific disciplines. We are dedicated to creating lasting change in wellness habits and fostering a supportive community. We are operating out of our lab facilities in Pfäffikon SZ, Switzerland, and our office in San Francisco, United States.

Your mission

We are looking for a passionate and dynamic Growth Marketing Lead to join our team as our first marketing hire. This role is instrumental in building and owning our marketing funnel from scratch and driving user acquisition through word of mouth, primarily via social media channels. Your expertise in health, wellness, or weight loss marketing will be key to your success in this role. s the first marketing hire, you still enjoy working hands-on and operational while you will be shaping the Liom brand and communication and build a team that launches Liom’s innovative wearable portfolio of products down the line.

Key Responsibilities:

• Strategic Development: Create a comprehensive growth marketing strategy for our app in the health and wellness space.
• Influencer Partnerships: Utilize your knowledge of the influencer landscape to create impactful partnerships and drive word-of-mouth growth.
• User Acquisition: attract and convert target audiences into loyal users while ensuring campaigns authentically reflect the brand’s identity and drive long-term growth.
• Funnel Management: Build and optimize the marketing funnel, ensuring integration with the product team to enhance user experiences.
• Data-Driven Optimization: Analyze data and metrics to improve conversion rates, foster long-term user engagement, and iterate on marketing strategies.
• Testing and Iteration: Employ A/B testing and other methods to quickly refine messaging and imagery, supporting a data-driven approach.
• Team Building: Grow into a leadership position, with the potential to expand and lead a dedicated marketing team.

Your profile

• Proven experience in health, wellness, and/or weight loss marketing, preferably with companies like Noom, MyfitnessPal, Macrofactor, LooseIT, Zero, or similar.
• Experience as an early marketing hire in a startup environment, with a track record of building successful marketing functions from the ground up.
• Deep understanding of the influencer landscape within the health and wellness industry.
• Minimum experience of 5 years hands-on setting up and managing performance marketing campaigns in Google and Meta
• Data-driven mindset with proficiency in digital marketing tools and analytics.
• Strong social media and content marketing expertise, particularly in platforms prevalent within the wellness space.
• Exceptional communication and storytelling skills to craft compelling brand narratives.
• Ability to adapt quickly in a dynamic and fast-paced startup environment.
• Experience in developing and managing partnerships with wellness influencers and professionals.

We offer

• Innovative Culture: Be part of a team that’s at the cutting edge of health and wellness tech.
• Impact and Growth: Play a pivotal role in our success and growth, shaping the future of our products.
• Leadership Access: Work closely with the leadership team, offering direct access for mentorship and strategic direction.
• Community Engagement: Actively network in the health and wellness community, enhancing your professional presence.
• Flexible Work Environment: Benefit from remote working conditions promoting a healthy work-life balance.
• Personal Development: Opportunities to attend industry events, conferences, and continuous learning programs.
• Equity Options: Be rewarded for your contributions through competitive equity options.

Our recruitment process

The interview process consists of three stages:

1. Introduction video call
2. Technical Interviews
3. On-site interview

We encourage you to apply even if you do not believe you meet every single qualification.

Not all strong candidates will meet every single requirement as listed. We know that underrepresented groups more often doubt the strength of their candidacy, but we urge you not to exclude yourself prematurely and to still submit an application if you're excited about this work and think your profile is overall a good fit

We believe that products like the ones we’re building will have an impact on a very broad set of people, and we strive to include a range of diverse perspectives on our team. We would love to hear from you