Product Manager, Marketing
vor 1 Monat
Product Manager, Marketing - Medical Capital Equipment
Belimed is a leading supplier of medical and surgical instrument sterilization, disinfection, and cleaning products and services. We are headquartered in Zug, Switzerland, and look back on more than 50 years of history. We have offices in 9 countries worldwide and are represented in over 80 countries thanks to a strong network.
We believe that great teams are the key to our success. At Belimed, you will work in an international environment with talented people, all of whom have dedicated themselves to making a difference in the safety and health of patients and medical staff.
As the Product Manager, you will be responsible for revenue, profit, and market share growth of designated products within the capital equipment business segment. You will focus on executing Go To Market/commercial activities in the U.S. market and requires collaboration with a wide range of people to identify the right Go To Market Strategy and understand market drivers and competitive positioning. You will also work with Global Product Management to ensure future requirements are added to the Backlog for new Products.
Compensation: $90k-$110k* + bonus
*Factors include direct applicable experience, geographic location, etc.
How you will impact Belimed and our clients:
- Develop and execute comprehensive marketing strategies and programs to achieve revenue, profitability, and market share growth objectives for Belimed U.S., with a specific focus on capital equipment products.
- Create strong relationships with cross-functional teams including marketers, sales professionals, internal stakeholders, and customer advisory panel.
- Oversee portfolio life cycle of designated Belimed capital equipment and other related 3rd party capital products critical to the success of Belimed’s U.S. business.
- Work with Global Product Managers to effectively launch new products and phase out products for the U.S. market.
- Develop and communicate value proposition, pricing, product positioning and promotional strategies.
- Manage GPO pricing activities specific to product categories.
- Develop customer targeting and segmentation strategies for portfolio.
- Provide sales training content and execution for portfolio and related topics.
- Support sales, service, and other internal customers in the organization to resolve customer needs.
- Work with Marketing/Communications to define, develop, introduce, and execute product Marketing/Communication plans, including promotional material/sales tools (brochures, CDs, tapes, trade shows, videos, field updates, website, etc.) to build brand recognition and effectively launch new products.
- Provide customer, market, and competitor knowledge for marketing tactics, new product development, or product refinement.
- Identify business growth opportunities on a continual basis and work with cross-functional teams as well as 3rd parties to bring new products to market through M&A, development, and extensions.
What you need to succeed:
- Bachelor’s degree in Marketing, Sales, Business, Communications, or related field or combination of relevant experience.
- 3 years’ product or marketing management experience with successful commercial launches.
- High achieving, results oriented, independent thinking, energetic, enthusiastic, self-directed professionals.
- Strong ability to interpret, communicate, and translate technical concepts for internal and external customers.
- Strong analytical and financial skills.
- Ability to communicate with and develop strong relationships with customers and partners.
- Excellent presentation skills.
- Ability to work effectively in a matrix structure.
- Experience in MS Office Suite and ERP systems such as SAP, PowerBI, Salesforce.
- Ability to travel overnight 20% of the time.
Join our team and take your career further.
As a full-time team member, you will be eligible for our excellent benefits package to include medical, dental, vision, life insurance, 401(k) with a company match, paid time off, paid parental leave, remote work options and more
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