eCommerce Marketing Specialist

vor 1 Monat


Genf, Schweiz ColumbiaSportswear Vollzeit
eCommerce Marketing Specialist (Email marketing) - Fixed-term contract

Pay: Competitive

Location: Geneva/Geneva

Employment type: Full-Time

Job Description

Req#: R-012054
Location: Geneva, Switzerland
Reports to: eCommerce Manager Europe
Fixed-term contract (7 months), full-time
EMEA HQ, Geneva (Switzerland)
2 days/week home-office
Immediate starting date

ABOUT THE POSITION

We are searching for a talented Email Marketing Specialist to join our eCommerce Marketing team at our EMEA HQ, responsible for our renowned brands, Columbia and Sorel.

As our CRM Specialist, you’ll be the driving force behind our email marketing campaigns. Your expertise and creativity will be instrumental in attracting more traffic and boosting sales on our ecommerce platforms. We are looking for a candidate who is not only creative and analytical but also thrives in an international environment.

During this 7-month temporary assignment, you'll have the unique opportunity to explore and learn the best practices in eCommerce and traffic acquisition from the outdoor industry. If you're passionate about digital marketing and ecommerce, an outdoor sports enthusiast, and you're looking for a challenging and rewarding role, we look forward to your application

HOW YOU’LL MAKE THE DIFFERENCE

  • Plan and execute email marketing campaigns to maximize ROI and drive traffic and sales on ecommerce platforms.
  • Plan and execute automation and segmentation projects aimed to maximize business opportunity.
  • Monitor and optimize campaign performance by analyzing data, conducting A/B tests, and taking learnings and insights for future campaigns accordingly.
  • Work with cross-functional teams to ensure email marketing campaigns are aligned with brand guidelines and marketing objectives.
  • Coordinate with central teams on technical and legal projects.
  • Conduct research and analyze competitor campaigns to identify new opportunities.
  • Stay up-to-date with the latest trends and best practices in CRM.
  • Provide regular reports on campaign performance and recommend improvements.

YOU ARE

  • Creative: ability to develop innovative and compelling email marketing campaigns.
  • An analytical thinker: capacity to analyze data and draw insights to optimize campaign performance.
  • Adaptable: willingness to thrive in a dynamic and ever-changing eCommerce environment.
  • A very good communicator: Strong written and verbal communication skills to effectively convey brand messages.

YOU HAVE

  • Bachelor's degree in marketing, business, or a related field.
  • 3+ years of experience in a similar role, agency or client side.
  • Strong knowledge of CRM (email marketing, automation, segmentation).
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Experience with an ESP is a must; Emarsys is a strong plus.
  • English is a must; any other languages are a plus.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

About the company

Columbia Sportswear Company is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies.

#J-18808-Ljbffr
  • Marketing Specialist

    vor 4 Wochen


    Genf, Genf, Schweiz AVIVO Genève Vollzeit

    As a Marketing Specialist at Company, you will be responsible for developing and implementing marketing strategies to drive business growth. Your primary focus will be on creating engaging content, managing social media campaigns, and analyzing market trends.Key responsibilities include:Developing and executing marketing campaigns to increase brand awareness...

  • Marketing Specialist

    vor 4 Wochen


    Genf, Genf, Schweiz SIG - Services Industriels de Genève Vollzeit

    About the Role: As a Marketing Specialist at {company}, you will be responsible for developing and implementing marketing campaigns to promote our products and services. This is a great opportunity to join our team and contribute to our success.Key Responsibilities:Develop and execute marketing strategies to reach our target audienceCollaborate with the...


  • Genf, GE, Schweiz L'Oreal Vollzeit

    “We create the beauty that moves the world” **Wir suchen Dich - als PRAKTIKANT:IN (m/w/d)** **im Business Development & eCommerce!** **Ab Februar für 6 Monate** **Deine Aufgaben** Du wirst vollständig in das Tagesgeschäft zweier Teams eingebunden**:Business Development **und** eCommerce**. Es erwarten Dich Aufgaben rundum die Themen Markt-Analyse,...

  • Marketing Specialist

    vor 4 Wochen


    Genf, Genf, Schweiz SAMSIC EMPLOI SA Vollzeit

    Marketing RoleAs a Marketing Specialist, you will be responsible for promoting our brand through various digital channels. This includes creating engaging content, managing social media presence, and analyzing market trends to inform our marketing strategy.The ideal candidate will have a strong understanding of marketing principles and be able to develop and...

  • Marketing Specialist

    vor 4 Wochen


    Genf, Genf, Schweiz Ville de Genève Vollzeit

    We are seeking a highly skilled Marketing Specialist to join our team at {company}.As a key member of our marketing department, you will be responsible for developing and executing marketing campaigns to promote our products and services. This includes creating engaging content, managing social media channels, and analyzing campaign results to optimize...

  • Marketing Specialist

    vor 4 Wochen


    Genf, Genf, Schweiz Serco Switzerland SA Vollzeit

    Job SummaryWe are seeking a talented Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing marketing campaigns to drive brand growth and consumer engagement.


  • Genf, Genf, Schweiz Coty Vollzeit

    At Coty, we are seeking an ambitious and innovative Digital Marketing Experience Specialist to join our Geneva Digital team.This role is part of the Travel Retail area and involves executing a 360° E-commerce and digital strategy to innovate the point of sales.The successful candidate will be responsible for contributing to the brand's equities and customer...


  • Genf, Genf, Schweiz L'OCCITANE Vollzeit

    We are seeking a talented Global Marketing Development Specialist to join our team at L'OCCITANE. As a key member of our Global Brand Department, you will be responsible for building and developing our product categories through multiple 360° ways, including consumer and business analysis, range and new products concepts, product development follow-up, and...

  • "Marketing Specialist

    vor 4 Wochen


    Genf, Genf, Schweiz Accès Personnel SA Vollzeit

    About the RoleWe are seeking a skilled Marketing Specialist to join our team in Brand Development. The successful candidate will be responsible for creating and executing marketing campaigns to drive brand growth and awareness.Key ResponsibilitiesDevelop and implement marketing strategies to achieve business objectivesCollaborate with cross-functional teams...


  • Genf, Genf, Schweiz Accès Personnel SA Vollzeit

    Join Our Company as a Marketing Specialist to develop and implement a comprehensive Digital Strategy that drives sales and revenue growth. Our ideal candidate will have experience in e-commerce marketing and be able to work effectively in a team environment. Key responsibilities include:* Identifying and capitalizing on new marketing opportunities through...


  • Genf, Genf, Schweiz Coty Vollzeit

    About the RoleWe are seeking a highly motivated and innovative Digital Marketing - Omnichannel Experience Intern to join our team at Coty. As a key member of our Digital Marketing & Omnichannel team, you will be responsible for executing the 360° E-commerce and digital strategy to innovate the point of sales.Key ResponsibilitiesContinually improve digital...


  • Genf, Genf, Schweiz Indie Campers Vollzeit

    Develop a comprehensive digital strategy to drive business growth and improve brand awareness. As a Marketing Specialist, you will work closely with the team to create and implement targeted campaigns that resonate with our audience.Key Responsibilities:• Develop and execute a digital marketing plan that aligns with company goals.• Conduct market...


  • Genf, Genf, Schweiz Cross Border Talents Vollzeit

    Ved Cross Border Talents søker vi etter en Digital Marketing Specialist som kan hjelpe oss å utvikle og implementere kreative digitale markedsføringsstrategier.I denne rollen vil du samarbeide med vårt internasjonale team og hjelpe våre kunder å nå sine digitale mål.Hva du vil gjøre:Utvikle og implementere kreative digitale...


  • Genf, Genf, Schweiz OK Job SA Vollzeit

    Achieve your career goals as a Marketing Specialist where you will be responsible for developing and executing marketing campaigns to drive business growth. You will work closely with the sales team to understand customer needs and preferences. The ideal candidate will have strong communication skills and the ability to work in a fast-paced environment.Key...


  • Genf, Genf, Schweiz GOLD AVENUE Vollzeit

    About the RoleWe are seeking a highly skilled Freelance Marketing Specialist to join our team at GOLD AVENUE. As a key member of our marketing team, you will be responsible for leading the creation, execution, and optimization of our marketing campaigns across various channels.Key ResponsibilitiesMarketing Campaign ManagementPlan and coordinate end-to-end...


  • 1207 Genf, GE, Schweiz Memo international Vollzeit

    **MEMO INTERNATIONAL** is a family fragrance group established in 2007 with a portfolio of 3 niche perfume brands **Memo Paris, Floraiku Paris **and** Hermetica Paris**. We’re a company that genuinely cares about our people, our products, our clients, and the environment. **High energy, creativity** and an **entrepreneurial spirit** are essential...


  • Genf, Genf, Schweiz Academic Work Switzerland Vollzeit

    Job Description:As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote our brand and products. This includes creating engaging content, managing social media, and analyzing data to optimize marketing campaigns.Key Responsibilities:Develop and implement marketing strategies to promote our brand and...

  • Marketing Specialist

    vor 4 Wochen


    Genf, Genf, Schweiz Michael Page Vollzeit

    Key Responsibilities:Develop and implement marketing strategies to reach target audiences.Collaborate with cross-functional teams to create engaging content and campaigns.Analyze market trends and consumer behavior to inform marketing decisions.

  • Marketing Specialist

    vor 4 Wochen


    Genf, Genf, Schweiz Michael Page Vollzeit

    Key Responsibilities:• Develop and implement effective marketing strategies to promote products and services.Requirements:• Bachelor's degree in Marketing or related field.About Us:{company} is a leading provider of innovative solutions.


  • Genf, Schweiz WEF Vollzeit

    Specialist, Email Marketing Campaigns, UpLink Location: Geneva Time Type: Full time Posted On: Posted 5 Days Ago Job Requisition ID: R2869 This is a 1 year grant funded role with the possibility of extension. About Us: The World Economic Forum, committed to improving the state of the world, is the International Organisation for Public-Private Cooperation....