eCommerce Marketing Specialist
vor 1 Monat
Pay: Competitive
Location: Geneva/Geneva
Employment type: Full-Time
Job DescriptionReq#: R-012054
Location: Geneva, Switzerland
Reports to: eCommerce Manager Europe
Fixed-term contract (7 months), full-time
EMEA HQ, Geneva (Switzerland)
2 days/week home-office
Immediate starting date
ABOUT THE POSITION
We are searching for a talented Email Marketing Specialist to join our eCommerce Marketing team at our EMEA HQ, responsible for our renowned brands, Columbia and Sorel.
As our CRM Specialist, you’ll be the driving force behind our email marketing campaigns. Your expertise and creativity will be instrumental in attracting more traffic and boosting sales on our ecommerce platforms. We are looking for a candidate who is not only creative and analytical but also thrives in an international environment.
During this 7-month temporary assignment, you'll have the unique opportunity to explore and learn the best practices in eCommerce and traffic acquisition from the outdoor industry. If you're passionate about digital marketing and ecommerce, an outdoor sports enthusiast, and you're looking for a challenging and rewarding role, we look forward to your application
HOW YOU’LL MAKE THE DIFFERENCE
- Plan and execute email marketing campaigns to maximize ROI and drive traffic and sales on ecommerce platforms.
- Plan and execute automation and segmentation projects aimed to maximize business opportunity.
- Monitor and optimize campaign performance by analyzing data, conducting A/B tests, and taking learnings and insights for future campaigns accordingly.
- Work with cross-functional teams to ensure email marketing campaigns are aligned with brand guidelines and marketing objectives.
- Coordinate with central teams on technical and legal projects.
- Conduct research and analyze competitor campaigns to identify new opportunities.
- Stay up-to-date with the latest trends and best practices in CRM.
- Provide regular reports on campaign performance and recommend improvements.
YOU ARE
- Creative: ability to develop innovative and compelling email marketing campaigns.
- An analytical thinker: capacity to analyze data and draw insights to optimize campaign performance.
- Adaptable: willingness to thrive in a dynamic and ever-changing eCommerce environment.
- A very good communicator: Strong written and verbal communication skills to effectively convey brand messages.
YOU HAVE
- Bachelor's degree in marketing, business, or a related field.
- 3+ years of experience in a similar role, agency or client side.
- Strong knowledge of CRM (email marketing, automation, segmentation).
- Ability to manage multiple projects and prioritize tasks effectively.
- Experience with an ESP is a must; Emarsys is a strong plus.
- English is a must; any other languages are a plus.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
About the companyColumbia Sportswear Company is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies.
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