Marketing and Growth Director

Vor 6 Tagen

Genf, Schweiz World Intellectual Property Organization – WIPO Vollzeit

Marketing and Growth Director Duty Station: CH‑Geneva | Contract Duration: 2 years (maximum cumulative length 5 years) | Application Deadline: 30‑Jan‑2026, 11:59 PM CET Reporting to the Deputy Director General – Brands and Designs Sector, with matrix reporting to the Senior Director – Madrid Registry and the Director – Hague Registry. Responsibilities Lead the design, development and continuous evolution of the strategies for the future growth of filings in the Madrid and Hague Global IP Services and the strategic marketing plan for BDS. Direct and oversee the implementation of the strategic marketing plan, including differentiated and targeted approaches by country, industry segment and type of customer/ entity; foster and expand existing client relationships while continually assessing new business prospects. Identify and build strategic partnerships and resource networks in priority markets; assess effectiveness and adjust approaches based on experience and feedback. Build the foundation for the organization as a trusted partner, articulating the unique capacities and propositions of the BDS portfolio. Provide new ideas, concepts and strategic advice on market intelligence and marketing content; ensure these are fit for purpose from a BDS perspective. Lead the establishment of internal processes, tools and frameworks based on the strategies adopted and best practices in B2B marketing and sales. Perform such other related duties as required. Requirements Advanced university degree in law, marketing, business administration or strategic marketing and a minimum of 15 years of experience in commercial leadership, business development or B2B global/regional marketing. Proven experience in building and developing customer relationships and driving commercial growth with a global or regional corporate customer portfolio. Experience in leading, building and coaching teams, fostering collaboration and driving cultural and operational transformation. Excellent spoken and written knowledge of English; knowledge of other official UN languages is an advantage. Excellent leadership and management skills; strategic thinking within a commercial growth context. Competencies Excellent commercial leadership skills encompassing B2B sales and/or marketing. In‑depth understanding of B2B sales and/or marketing strategies and frameworks. Ability to foster a growth and customer‑focused culture and mindset. Excellent communication and interpersonal skills; ability to maintain effective partnerships in a multi‑cultural environment. Financial management and budgeting skills. For more information, including on salaries and benefits, please check the WIPO Careers website. #J-18808-Ljbffr

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